Group Director, Optimization

Job not on LinkedIn

August 29

Apply Now

Receive Emails with Similar Jobs

CrossMedia Inc.

WebsiteLinkedInAll Job Openings

B2B • Marketing • SaaS

CrossMedia Inc. is a communications agency specializing in website development, digital marketing, and digitization services aimed at driving business growth. With over 25 years of experience, CrossMedia offers integrated digital transformation services tailored for small and medium-sized businesses (SMBs) to enhance operations and improve customer engagement. The company provides a 12-week immersive program named the 7 Streams Program and an all-in-one marketing platform, BizBoss CRM, to help businesses streamline operations and elevate brand experiences. CrossMedia is passionate about digital transformation, striving to give SMBs a competitive advantage in today's digital marketplace.

1 - 10 employees

Founded 1998

🤝 B2B

☁️ SaaS

📋 Description

• Lead design, execution, and advancement of optimization strategies. Sitting at the intersection of our analytics team, and our biddable/performance media team, this role is responsible for unlocking measurable growth for clients by leveraging advanced analytics, machine learning, and our proprietary products and solutions. • Unlike traditional leadership-only roles, this position both strategic and player coach. You will be the team lead in collaborating with our biddable team to ideate, design, and deliver optimization solutions across biddable platforms (programmatic, search, and social), while also shaping scalable frameworks and influencing cross-functional teams. You’ll be an advocate for data-backed decision making, a thought leader in automation and testing, and a trusted partner to clients and internal stakeholders. • Define the agency’s optimization vision, aligning with the broader Analytics & Data Science strategy. • Partner with media planning, biddable media, technology, and product teams to integrate optimization into campaign planning, execution, and measurement. • Evangelize the role of optimization across the agency and with clients, highlighting its impact on business outcomes. • Team collaboration in the optimization of campaigns across a wide range of platforms including DV360, The Trade Desk, Google Ads, SA360, Meta, LinkedIn, TikTok, Snapchat, Twitter/X, Pinterest, Amazon, Walmart Connect, Instacart. • Apply audience segmentation, bid strategies, pacing, and budget allocation to maximize media efficiency (ROAS, CPA, LTV, brand lift). • Build and refine testing roadmaps (A/B, multivariate, incrementality, geo tests) and execute them directly in-platform. • Leverage predictive modeling, bidding algorithms, and automation in partnership with Data Science to enhance performance. • Implement and monitor performance guardrails, pacing checks, and anomaly detection to ensure campaigns deliver consistently. • Integrate attribution solutions, MMM, and cross-channel measurement to validate and optimize business outcomes. • Deploy and test proprietary products & solutions, providing feedback for ongoing innovation. • Serve as a senior point of contact for clients on optimization and performance measurement. • Translate complex analytics into clear, compelling stories that connect optimization results to client business objectives. • Present insights in a way that not only highlights what happened but also explains why it matters and what actions should follow. • Provide thought leadership on evolving optimization techniques, automation, and industry best practices. • Mentor and coach optimization and analytics professionals • Foster a culture of innovation, curiosity, and continuous improvement. • Build capabilities to scale optimization across multiple clients and verticals. • 10+ years of experience in hands-on optimization and analytics within an agency, consultancy, or ad tech environment. • Proficiency with data and visualization tools (SQL, Python/R, Power BI, Tableau, Datorama). • Familiarity with the ad tech and mar tech ecosystem (DSPs, DMPs, CDPs, attribution and measurement platforms).

🎯 Requirements

• 10+ years of experience in hands-on optimization and analytics within an agency, consultancy, or ad tech environment. • Proven expertise managing campaigns across programmatic (DV360, The Trade Desk), Paid Search (Google Ads, SA360), Paid Social (Meta, LinkedIn, TikTok, Twitter/X, Pinterest), and retail media (Amazon, Walmart Connect, Instacart). • Advanced skills in bid strategy optimization, audience segmentation, pacing/budget management, and multichannel attribution. • Hands on experience with incrementality testing, causal modeling, MMM, and advanced measurement frameworks. • Proficiency with data and visualization tools (SQL, Python/R, Power BI, Tableau, Datorama). • Familiarity with the ad tech and mar tech ecosystem (DSPs, DMPs, CDPs, attribution and measurement platforms). • Strong leadership skills, with the ability to influence stakeholders while remaining executional and detail oriented. • Excellent communication skills, with the ability to simplify complex data into actionable insights and storytelling that inspire client confidence and drive decisions.

🏖️ Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role). • Open/Flexible PTO with US specific policies • Sponsored healthcare options and agency-wide physical & mental health support • 401k with company match (USA), and generous Pension (UK) • Paid sabbatical at significant milestone anniversaries • Generous paid parental leave policy • Life milestone recognition & support • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) • Cell phone/tech reimbursement • Student Loan payment plan (US) • Tuition reimbursement • Learning & Development and training programs • And burgers – lots and lots of burgers