Digital Marketing Consultant

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July 5

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Perseus Group, Constellation Software

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B2B • SaaS

Perseus Group is a part of Constellation Software Inc. , focused on investing in and building enduring software businesses. With operations in over 100 vertical markets and a family of more than 800 companies, Perseus Group specializes in acquiring B2B software companies that provide mission-critical solutions for niche markets. Their approach involves offering permanent capital, fostering a culture of excellence, and ensuring recurring revenue through SaaS or maintenance models. The group emphasizes continuous improvement, empowered leadership, and integrity in all operations.

10,000+ employees

Founded 1997

🤝 B2B

☁️ SaaS

📋 Description

• Digital Strategy & Performance Optimization • Develop a deep understanding of each client’s business goals. • Create and implement data-driven digital strategies (SEO, Paid Search, Programmatic Display, Social Advertising) that align with client objectives . • Monitor and analyze performance metrics, providing actionable insights to enhance results. • Act as a trusted consultant and advisor, helping clients maximize their digital marketing ROI. • Performance Overviews & Continuous Improvement • Conduct regular performance reviews to track and improve product effectiveness. • Audit campaign performance, ensuring execution aligns with the overall strategy and industry best practices. • Provide data-backed recommendations for optimization and growth opportunities. • Client Engagement, Retention & Growth • Build and maintain trusted relationships with franchise clients. • Ensure high product adoption and proactive engagement across accounts . • Identify and execute expansion opportunities within the client portfolio. • Proactively address churn risks through strategic retention efforts. • Internal Compliance & Process Adherence • Ensure accurate and timely updates within internal systems. • Follow established best practices and maintain internal process compliance. • Training & Education • Provide engaging and interactive training to franchisee personnel on Enspire for Enterprise’s product suite. • Present best practices and industry insights, helping clients stay ahead in the digital space . • Offer refresher sessions and training on new features to ensure continued product success.

🎯 Requirements

• Bachelor’s degree in Marketing , Business, Communications, or a related field (advanced degrees are a plus). • 3+ years of experience managing complex Digital Advertising and SEO strategies, preferably in a franchise or multi-location environment. • 3+ years of experience in account management, with a focus on customer retention and growth. • Expertise in SEO (On-Page, Off-Page, Technical), Paid Search, Programmatic Display, and Social Advertising, with a strong focus on data analysis and optimization. • Proficiency in key digital marketing tools, including: Google Ads, Meta Ads, Bing Ads Google Analytics, Google Data Studio, Google Search Console, Google Business Profile Microsoft Excel, Microsoft Power BI Moz , SEMrush, or similar SEO platforms • Ability to analyze KPIs such as leads, conversion rates, website traffic, and engagement metrics, translating them into strategic recommendations. • Strong understanding of multi-channel marketing strategies, with experience tailoring campaigns for diverse industries. • Exceptional communication, presentation, and stakeholder management skills. • Highly organized, detail-oriented, and self-motivated.