Customer Lifecycle Marketing Manager – 18 Month Contract

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D2L

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

📚 Education

☁️ SaaS

💰 $85M Series B on 2014-08

Education • SaaS

D2L is a company committed to transforming the future of education and work through high-quality learning solutions. Their platform, D2L Brightspace, offers personalized, scalable learning opportunities tailored for various sectors, including K-12 education, higher education, business, training organizations, and government. D2L provides a comprehensive learning management system that incorporates AI-driven tools to enhance teaching and learning experiences. The company emphasizes accessibility and inclusivity, ensuring that their solutions meet diverse learner needs, and supports their users with dedicated customer and learning services.

📋 Description

• Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives. • Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes. • Establish planning cadences to align Product Marketing and Customer Marketing. • Develop and own the customer lifecycle strategy, aligning programs to key business objectives. • Build scalable lifecycle frameworks that support customers from initial implementation through long-term engagement. • Create proactive engagement programs that promote adoption, deepen product usage, and mitigate churn risks. • Use customer behavioral data, health metrics, and journey analytics to prioritize lifecycle initiatives. • Monitor program performance, KPI trends, and customer engagement to drive continuous improvements. • Build automated workflows and customer journeys using marketing automation tools. • Develop clear, value-oriented messaging that supports the customer journey at every stage. • Partner closely with Customer Success, Product, Sales, and Support to ensure cohesive lifecycle experiences.

🎯 Requirements

• 5+ years of experience in lifecycle marketing, customer marketing, or related fields. • Experience working with B2B SaaS or technology-driven products preferred. • Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot, 6sense, Salesforce). • Strong understanding of customer segmentation, email marketing, and retention strategies. • Proven track record of executing multi-channel campaigns that drive customer engagement and retention. • Ability to translate data insights into actionable marketing strategies. • Exceptional communication and collaboration skills.

🏖️ Benefits

• Flexible work arrangements • Learning and Growth opportunities • Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program • 2 Paid Days off for SkillsWave-related activities like exams or final assignments • Employee wellbeing (Access to mental health services, EFAP program, financial planning and more) • Retirement planning • 2 Paid Volunteer Days • Competitive Benefits Package • Home Internet Reimbursements • Employee Referral Program • Wellness Reimbursement • Employee Recognition • Social Events • Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.