Senior Associate, B2B Digital Marketing

🕒 June 22

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DailyPay

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

💳 Fintech

🤝 B2B

👥 HR Tech

Fintech • B2B • HR Tech

DailyPay is a financial technology company that provides an On-Demand Pay platform, allowing employees to access their earned wages before payday. This service empowers employees by giving them financial control, which in turn increases engagement, motivation, and overall happiness at work. DailyPay aims to help organizations improve recruitment and retention rates while reducing employee turnover through its innovative financial wellness solutions.

📋 Description

• Develop and execute comprehensive CRO tactics across core digital channels, including web, chat, paid media, and email, to steadily increase funnel conversion rates. • Conduct routine, in-depth analyses of digital channels, website engagement, and user behavior metrics to identify friction points and optimization opportunities. • Develop and execute an A/B testing roadmap to optimize all channels, such as web, content, and paid media. • Partner with Brand, Market Intelligence, and Customer Advocacy teams to gather qualitative and quantitative insights regarding web user pain points and understand user behavior trends, and conversion blockers. • Partner with the web team in implementing audience personalization strategies, tailoring digital experiences to specific B2B target segments. • Collaborate with external SEO consultants to drive organic traffic, improve search engine rankings, and establish a roadmap for future SEO optimization • Develop the strategy for ongoing LLM optimization, and work with stakeholders to execute that strategy to ensure brand accuracy and high discovery rates in AI search tools. • Optimize website chat routing protocols and AI conversational agents to accelerate lead capture and improve baseline digital engagement.

🎯 Requirements

• 3+ years of professional experience in B2B marketing, with a dedicated focus on digital demand generation, conversion rate optimization, search engine optimization or AI search optimization • Strong foundational understanding of core CRO, SEO, and AIO methodologies, principles, and industry best practices. • Proficiency in marketing reporting and web tracking tools, specifically utilizing GA4, Tableau, or similar data visualization systems. • Hands-on experience executing campaigns within tools like VWO, Marketo, Wordpress or equivalent digital marketing infrastructure. • Excellent organizational, communication and project management habits, with demonstrated experience tracking workflows through platforms like Asana. • Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or equivalent practical professional experience.

🏖️ Benefits

• Exceptional health, vision, and dental care • Opportunity for equity ownership • Life and AD&D, short- and long-term disability • Employee Assistance Program • Employee Resource Groups • Fun company outings and events • Unlimited PTO • 401K with company match