Digital Marketing Manager – Agency Lead

November 6

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DataGalaxy

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SaaS • Enterprise • Artificial Intelligence

DataGalaxy is a comprehensive data management and governance platform designed to streamline data access and utilization for businesses across various industries. It provides a robust Data Knowledge Catalog that includes features such as search and discovery, business glossaries, data lineage, technical diagrams, and more. With its AI-powered tools, DataGalaxy facilitates automated metadata management, multilingual support, and real-time data quality assessment. It supports over 70 connectors, including popular platforms like Snowflake, Databricks, and Power BI, making it versatile for different data environments. DataGalaxy serves multiple industries including finance, healthcare, retail, and manufacturing by offering solutions tailored to enhance decision-making, compliance, and data literacy. The platform emphasizes collaborative data governance and provides tools for effective AI governance, regulation compliance, and ESG reporting. Through its capabilities, DataGalaxy enables its users to drastically improve their data organization, sharing, and insight-driven processes, thereby fueling informed decision-making across organizations.

51 - 200 employees

Founded 2015

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

💰 Seed Round on 2022-04

📋 Description

• Vendor & channel ownership • SEO: Own strategy with SEO agency; approve roadmap (tech SEO, content clusters, digital PR), prioritize briefs, and track leading indicators (crawl health, rankings, CTR) and lagging impact (organic demo requests). • Paid media: Lead paid search & paid social agency; control budgets, audience strategy, messaging tests, and landing page briefs; instrument full‑funnel measurement and incrementality testing. • PR/Comms: Direct PR partner on news calendar, thought leadership, and reporter relationships; align with content and analyst relations to amplify launches. • Website: Manage web dev/design vendor for roadmap, UX experiments, CRO, and site health. Create clear acceptance criteria and QA for releases. • HubSpot Marketing Hub + CRM alignment • Marketing automation and lead lifecycle (MQL, SAL, SQL definitions) in HubSpot; implement workflows, lead routing, and deduping; maintain data hygiene. • Build multi‑touch nurture (persona, use case, stage) with branching logic, progressive profiling, email/SMS/in-app when relevant, and guardrails for frequency & fatigue. • Organize attribution & reporting: define UTMs, campaign hierarchy, and dashboards for channel/creative/cohort performance. • Create enablement for SDRs/AE: alerts, Slack notifications, snippets, and post‑demo nurture. • Measurement, process, and governance • Establish monthly planning and QBRs with vendors; document SOPs and runbooks. • Maintain budget, forecasts, pacing, and SOWs. • Ensure compliance with privacy/consent (GDPR/CCPA), cookie management, and email deliverability best practices.

🎯 Requirements

• 5–8+ years in B2B SaaS digital/growth; agency management experience across SEO, paid search/social, PR, and web is required. • 3+ years hands‑on HubSpot (workflow automation, lead scoring/routing, campaign analytics). • Content strategy for programmatic SEO and thought leadership with PR integration. • Demonstrated ownership of pipeline targets and CAC/ROI; strong experimentation mindset (A/B, MVT). • Working knowledge of GA4, Looker Studio (or BI), Google Ads, LinkedIn Ads, Search Console, Tag Manager, and CRO tools. • Excellent brief writing, QA discipline, and project management; clear communicator across leadership and GTM.

🏖️ Benefits

• Health insurance 80% covered by DataGalaxy (medical, dental, and vision insurance) • Mental health & wellness programs • Full-remote work policy • 21 PTO + 9 Bank Holiday • 401(k) Retirement Plan • Remote Equipment Expense Reimbursement • 1 In-person Global Kick-off Event in France per year • A real opportunity to join a French start-up that is a pioneer in its market 🚀