Influencer Marketing Manager

🕒 May 16

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dbrand

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded on 11-11-11, dbrand is the global leader in the development, manufacturing, and direct-to-consumer online distribution of customization and impact protection products for flagship electronic devices.

📋 Description

• Own dbrand’s influencer marketing strategy from budget to results, identifying the right creators and partnerships to achieve marketing goals. • Plan and execute influencer and affiliate marketing campaigns aligned with overall business objectives. • Develop and iterate processes for efficient influencer sourcing, outreach, product seeding, creative capture, and ongoing management through use of automation and modern apps. • Evolve and report on key performance indicators, including a sophisticated ROI model to evaluate overall creative performance. • Facilitate contract negotiation and payment with assistance from other internal stakeholders. • Work with our Creative and Marketing teams to manage Whitelisting, Meta Partnership Ads, and TikTok Spark Ads to boost content and maximize ROI. • Run dbrand’s micro-influencer program, ensuring a consistent stream of content to use for paid social testing. • Build a creator framework that connects DTC and retail expansion efforts. • Operate dbrand’s PR and Affiliate programs, getting creative on partner compensation and cost controls. • Mentor and develop prospective junior team members. • Manage external creative agency relationships as required.

🎯 Requirements

• 3-5 years of digital marketing experience, including at least 2 years driving Influencer Marketing, PR, or Partnerships strategy. • Proven expertise with influencer and affiliate platforms (e.g. Superfiliate, Grin, CreatorIQ, etc). • Complete commitment to living and breathing influencer culture. • Successful track record of planning and executing influencer marketing strategy for multi-million dollar paid digital marketing campaigns. • Excellent project management skills, able to track and stay on top of competing priorities and projects. • Exceptional relationship management and people skills. • Impeccable written and verbal communication - you’re a strong, confident, and exacting communicator. • An exacting eye for modern design and a e s t h e t i c s. • Ability to identify and implement process improvements using a data-driven approach. • Detail-oriented, self-sufficient, resourceful, organized, and proactive. • Experience leading cross-departmental projects by inspiring, influencing, and communicating across all levels of stakeholders. • Insights into the rapidly-changing trends of DTC marketing, branding, creative, and platform strategy.

🏖️ Benefits

• The job starts between $70,000 and $90,000 per year with health, dental, vision, profit-sharing and GRSP benefits.