Director of Product Marketing

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October 29

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Dealfront

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B2B • SaaS • Compliance

Dealfront is a European-based go-to-market platform that empowers sales and marketing teams with compliant B2B data and insights. By integrating robust data sources from local trade registers and web crawling, Dealfront provides deep insights into B2B leads, company profiles, and buyer intent signals. Their suite of SaaS products, including solutions like Sales Intelligence, Web Visitors Identification, and B2B Advertising, helps businesses identify and target high-quality leads, engage decision-makers, and streamline operations through CRM integrations. With a strong compliance framework adhering to GDPR standards, Dealfront ensures data privacy and security, making it a trusted solution for companies looking to optimize their B2B sales strategy in Europe.

201 - 500 employees

🤝 B2B

☁️ SaaS

📋 Compliance

📋 Description

• - Design and execute comprehensive, tiered GTM strategies for products and features, ensuring alignment with revenue goals and strategic priorities. • - Own and execute an end-to-end product and feature launch process, from initial product development feedback to post-launch analysis, coordinating all cross-functional stakeholders. • - Own and champion the definition, documentation, and continuous refinement of Dealfront's Ideal Customer Profile (ICP), strategic narrative, messaging, and market positioning. • - Ensure product value propositions are consistently and effectively communicated across all marketing channels and customer touchpoints. • - Develop and deliver high-impact sales enablement materials and training sessions, including battle cards, playbooks, presentations, and product training. • - Maintain up-to-date competitive positioning and differentiation strategies that keep us ahead of the curve. • - Together with relevant teams, champion and coordinate "Dealfronting" (dogfooding) by leveraging the Dealfront platform to improve our own GTM efforts, identify insights, test new features, and provide vital product feedback.

🎯 Requirements

• - 7+ years of product marketing experience in B2B SaaS, with at least 3 years in a senior or leadership capacity. • - Proven track record of building or scaling product marketing functions from the ground up, with a focus on operational excellence. • - Demonstrated success creating and executing sophisticated go-to-market strategies for complex B2B products, including tiered launch approaches. • - Unrivaled ability to distill highly technical features into clear, compelling narratives that resonate with diverse B2B audiences. • - Comfortable using data and analytics to inform strategic decisions, measure the impact of PMM efforts, and iterate on approaches. • - Proven ability to influence and align stakeholders across Product, Sales, Marketing, and Customer Success without direct authority. • - Excellent written and verbal communication skills in English (and German a plus). • - Comfortable with ambiguity and building scalable processes/frameworks where none currently exist. • - Experience leveraging AI tools to enhance productivity, strategic thinking, and overall PMM output. • - Strong project management skills. • - Bachelor's degree in Marketing, Business, Communications, or related field. • - Must be physically located within the EU.

🏖️ Benefits

• - The chance to work with a very knowledgeable, high-achieving and fun team. • - An international, diverse, dynamic and committed work environment. • - The opportunity to work remotely, with a flexible work schedule. • - Mental Health support with Auntie. • - Annual company retreats in sunny locations and team off-sites :)