Senior Director of Product Marketing

October 29

Apply Now

Receive Emails with Similar Jobs

Deel

WebsiteLinkedInAll Job Openings

SaaS • Compliance • HR Tech

Deel is a comprehensive global people platform designed to help companies expand their operations internationally with ease and in full compliance. The platform offers a suite of solutions that simplify hiring, onboarding, payroll, and compliance management for global workforces. Deel enables businesses to hire worldwide without needing to open local entities, manage global payrolls, and ensure compliance with local laws, all from a unified platform. With support for over 150 countries, Deel also provides immigration assistance, IT operations management, and extensive integration capabilities to streamline HR processes and enhance workforce management across diverse geographic locations.

1001 - 5000 employees

Founded 2018

☁️ SaaS

📋 Compliance

👥 HR Tech

💰 $50M Venture Round on 2022-05

📋 Description

• Act as the voice of the market in product development, ensuring roadmap decisions are informed by customer needs, competitor moves, and industry shifts. • Build a systematic insights function: buyer research, win/loss, partner feedback, analyst relations, and market sizing. • Collaborate with Product to prioritize roadmap based on growth opportunities and competitive differentiation. • Own global positioning, messaging, and value propositions across all Deel products and partner offerings. • Drive pricing and packaging strategy in partnership with Product and Revenue teams. • Segment markets and buyers, identifying where Deel should double down and where to pull back. • Lead GTM strategy for new launches and cross-product solutions. • Build frameworks for tiered launches and ensure tight integration with demand gen, regional marketing, and sales. • Partner with RevOps to ensure launch and adoption metrics are tracked and tied to revenue outcomes. • Create world-class enablement programs for sales, SDRs, and partners that go beyond product training to include market context, competitive intelligence, and objection handling. • Drive thought leadership content, customer stories, and use cases that elevate Deel’s category leadership. • Build and scale a Product Marketing org that mirrors a Product org: PMMs owning specific lines of business, accountable for both roadmap influence and GTM success. • Mentor a global team of product marketers, fostering cross-functional collaboration and data-driven decision-making. • Represent Product Marketing at the exec table as a strategic voice in overall company direction.

🎯 Requirements

• 10+ years of experience in B2B SaaS, with at least 5 years leading product marketing or go-to-market strategy in a high-growth, multi-product environment. • You understand how product decisions are made (experience within a product org is a plus), how roadmaps are prioritized, and have influenced product strategy through customer, competitive, and market insight. • Exceptional product storyteller with strong analytical instincts. Able to translate product strategy, customer insight, and competitive data into narratives that inspire customers and align teams. • Well versed in pricing, packaging, segmentation, and sales enablement for complex SaaS products. • Known for your collaboration and communication skills, with a track record of building alignment across Product, Sales, and Marketing teams. • Thrive in operating in a fast-paced, distributed organization with global teams and audiences.

🏖️ Benefits

• Stock grant opportunities dependent on your role, employment status and location • Additional perks and benefits based on your employment status and country • The flexibility of remote work, including optional WeWork access