Definitive Healthcare
When you navigate the healthcare market, you run into big questions, fast. Where are the people who need your product? Where can you find the experts to inform your product development? And more importantly, how do you turn billions of data points into meaningful answers? At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates the path to commercial success in the healthcare market, so you can identify where to go next.We offer solutions for customers who work in Biopharma, Medical Devices, Software & IT, Professional Services, Healthcare Providers or any industry looking to sell products into the healthcare market.Our solutions help customers who are looking for intelligence to help with: • Go-to-market planning and execution• Product development• Market intelligence• Corporate development• Sales intelligence & optimizationIn 2019, the Boston Business Journal named Definitive Healthcare the #1 Best Large Company to Work for in Massachusetts. BBJ also named Definitive Healthcare a 2021 Middle Market Leader in Massachusetts. Additionally, we’ve placed on the Boston Globe’s list of Top Places to Work in Massachusetts for the past five years in a row.To learn more about our company or to request a free trial of our solutions, visit us at www.definitivehc.com
501 - 1000 employees
💰 Private Equity Round on 2019-10
Customer Marketing Manager
October 24
Definitive Healthcare
When you navigate the healthcare market, you run into big questions, fast. Where are the people who need your product? Where can you find the experts to inform your product development? And more importantly, how do you turn billions of data points into meaningful answers? At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates the path to commercial success in the healthcare market, so you can identify where to go next.We offer solutions for customers who work in Biopharma, Medical Devices, Software & IT, Professional Services, Healthcare Providers or any industry looking to sell products into the healthcare market.Our solutions help customers who are looking for intelligence to help with: • Go-to-market planning and execution• Product development• Market intelligence• Corporate development• Sales intelligence & optimizationIn 2019, the Boston Business Journal named Definitive Healthcare the #1 Best Large Company to Work for in Massachusetts. BBJ also named Definitive Healthcare a 2021 Middle Market Leader in Massachusetts. Additionally, we’ve placed on the Boston Globe’s list of Top Places to Work in Massachusetts for the past five years in a row.To learn more about our company or to request a free trial of our solutions, visit us at www.definitivehc.com
501 - 1000 employees
💰 Private Equity Round on 2019-10
📋 Description
• Partner with sales and customer success to develop and execute campaigns that introduce customers to new products, modules, or data solutions. • Own post-onboarding communications like newsletters, feature spotlights, and education programs that keep customers active and informed. • Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact. • Activate engaged customers as references, reviewers, and case study participants. • Track engagement metrics, campaign performance, and expansion revenue influence. Use insights to refine and scale programs.
🎯 Requirements
• 7+ years of B2B marketing experience, with a focus in customer marketing, demand generation, or lifecycle marketing. • Proven success driving customer engagement and expansion campaigns. • Strong communication and storytelling skills, with the ability to translate product value into compelling customer communications. • Experience working cross-functionally with customer success and sales teams. • Familiarity with marketing automation (HubSpot, Marketo, or similar) and CRM systems (Salesforce a plus). • Data-driven mindset with comfort pulling, analyzing, and presenting campaign results + insights. • Experience with Agile Marketing a plus.
🏖️ Benefits
• Competitive benefits package including great healthcare benefits and a 401(k) match
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