DemandLab
B2B • Marketing • Data and Analytics
DemandLab is a B2B digital marketing agency that specializes in transforming marketing operations for large enterprises. The company helps businesses develop and execute strategic marketing programs to convert awareness into sales, optimize marketing technology stacks, and measure marketing ROI. DemandLab also provides advanced data analytics and content marketing services to enhance customer engagement and drive revenue. Their proprietary tool, Insentric™ Marketing Intelligence, allows businesses to accurately measure and prove marketing's impact on B2B revenue. Working remotely with global clients since 2009, DemandLab is committed to delivering high-impact results across marketing technology, data, and analytics sectors.
11 - 50 employees
Founded 2009
🤝 B2B
Marketing Automation Specialist
Job not on LinkedIn
September 28
DemandLab
B2B • Marketing • Data and Analytics
DemandLab is a B2B digital marketing agency that specializes in transforming marketing operations for large enterprises. The company helps businesses develop and execute strategic marketing programs to convert awareness into sales, optimize marketing technology stacks, and measure marketing ROI. DemandLab also provides advanced data analytics and content marketing services to enhance customer engagement and drive revenue. Their proprietary tool, Insentric™ Marketing Intelligence, allows businesses to accurately measure and prove marketing's impact on B2B revenue. Working remotely with global clients since 2009, DemandLab is committed to delivering high-impact results across marketing technology, data, and analytics sectors.
11 - 50 employees
Founded 2009
🤝 B2B
📋 Description
• Support execution of client campaigns: development and implementation of marketing and sales customer engagement programs including batch & blast, sponsored emails, webinars, nurture programs, A/B tests, and trigger-based communications. • Work with Marketo, HubSpot, Salesforce, and Microsoft Dynamics platforms and build marketing automation skills. • Collaborate with internal stakeholders (Client Lead, Martech Supervisor, senior team members) to understand client needs and execute, test, and quality ensure programs. • Partner with project management to facilitate completion of client engagements. • Use project management, communications, testing, and QA tools to deliver services efficiently and with accountability. • Build, test, activate, and report on customer engagement programs using marketing automation, CRM, and digital marketing documentation. • Assist with creation of customer-facing and internal documentation. • Build basic performance and analytics reports for acquisition and engagement programs. • Execute database management, hygiene, and governance programs and lead/account assignments in CRM platforms. • Support quality assurance and testing activities to ensure deliverables meet standards of quality and effectiveness. • Measured on delivery targets, lost hours, client happiness, professional development, and achievement of KPIs.
🎯 Requirements
• Minimum associate degree in business, marketing, or a related field • 1+ years of marketing and/or demand generation experience • 1-2 years of experience implementing and managing email marketing campaigns. Must have direct knowledge and experience in at least one of Marketo, HubSpot, Pardot, or similar marketing automation platforms. • Experience in 2+ business settings using marketing automation/CRM (Marketo and SFDC a plus) • Proficient in Adobe Suite, Salesforce, Google Suite, and Microsoft Office • Knowledge of HTML and CSS, and experience in a consultancy is a plus • Fluent in English for business
🏖️ Benefits
• A competitive salary • Health & Dental Insurance • Health Care Plan Contribution (Medical) • Retirement Plan matching as per the region • 100% paid Life Insurance (Basic, Voluntary & AD&D) • Generous Paid Time Off and Flexible Work Plans • Funding for personal and professional development • Flexible work environment • The freedom to have fun, experiment, explore, and get creative in a supportive environment
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