Director, Attribution

Job not on LinkedIn

September 26

🦀 Maryland – Remote

Although this job is listed in Maryland, this company may be open to hiring remote in other states.

💵 $136k - $219.7k / year

⏰ Full Time

🔴 Lead

👔 Director

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dentsu Austria

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B2B • Media • Enterprise

dentsu Austria is a part of the Dentsu Group, serving as an integrated growth and transformation partner to leading organizations worldwide. The company focuses on pushing the boundaries of business transformation and sustainable growth, providing world-class services and integrated solutions. Dentsu Austria is committed to innovating and creating experiences that enrich every business, with a strong emphasis on research, analysis, and media trends. By leveraging their global network of innovators, they strive to simplify complexities and drive impactful outcomes for brands, people, and society.

51 - 200 employees

Founded 1900

🤝 B2B

📱 Media

🏢 Enterprise

📋 Description

• Thie role is remote-friendly and integral to US-based modeling capabilities • Leverage data science techniques to examine marketing activities and estimate business impact for clients • Projects include Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data • Act as a “player coach”: lead teams on data acquisition, modeling, and presentation of results on high-visibility projects and be hands-on revising code • Manage a US-based and India-based team and report to VP, Analytics • Coordinate and manage data collection with clients • Lead teams to develop reports and processes to manage data quality control • Manage project teams and direct reports to drive innovation in analytics and deliver on client expectations • Supervise and, as needed, conduct modeling of client data adhering to project timelines • Interpret and visualize model estimates and diagnostics • Drive process innovation and continuous improvement

🎯 Requirements

• 4+ years of experience leveraging analytics to measure marketing effectiveness with a focus on measurement and attribution • Bachelor's degree in at least one of these fields required: statistics, economics, applied mathematics, optimization, computer science, physics; advanced degree preferred • Experience working with and measuring TV, digital media, and CRM data • Deep knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.) • Advanced modeling skills with Python and R • Extensive cloud environment experience, especially GCP and AWS • Data visualization experience with tools like Tableau or Power BI a plus • Understanding of marketing objectives and how different media channels support these objectives • Strong communication skills, with the ability to present information in spoken, written or visual form to a variety of audiences • Ability to manage your team's multiple client engagements running in parallel • Track record of collaboration with teammates, especially global teams • Skilled at coaching, developing, and managing a team

🏖️ Benefits

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave • Dentsu also complies with applicable state and local laws regarding employee leave benefits