Senior Analyst, Measurement & Attribution

Job not on LinkedIn

October 22

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

🦀 Maryland – Remote

Although this job is listed in Maryland, this company may be open to hiring remote in other states.

+1 more states

⛰️ Colorado – Remote 🦀 Maryland – Remote 🤠 Texas – Remote

💵 $78k - $126.5k / year

⏰ Full Time

🟠 Senior

🧐 Analyst

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dentsu Austria

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B2B • Media • Enterprise

dentsu Austria is a part of the Dentsu Group, serving as an integrated growth and transformation partner to leading organizations worldwide. The company focuses on pushing the boundaries of business transformation and sustainable growth, providing world-class services and integrated solutions. Dentsu Austria is committed to innovating and creating experiences that enrich every business, with a strong emphasis on research, analysis, and media trends. By leveraging their global network of innovators, they strive to simplify complexities and drive impactful outcomes for brands, people, and society.

51 - 200 employees

Founded 1900

🤝 B2B

📱 Media

🏢 Enterprise

📋 Description

• Manage data collection with clients • Develop reports and processes to ensure data quality control • Promote innovation in analytics to exceed client expectations • Implement and refine attribution models • Interpret and visualize model estimates and diagnostics • Champion continuous improvement and strategic evolution

🎯 Requirements

• Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for advanced degree) • 2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution • Experience working with and measuring TV, digital media, and CRM data • Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (I.e., Naïve Bayes, Markov Chain, Random Forest) • Advanced modeling skills with Python and R • Cloud environment experience, especially GCP and AWS • Experience working with platforms like Databricks (advantageous if you have this) • Data visualization experience with tools like Tableau or Power BI (advantageous if you have this) • An understanding of marketing goals and how different media channels support these goals • Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client teams • Experience with collaboration with teammates, especially global teams, to share insights and techniques

🏖️ Benefits

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave