Manager, Programmatic

🕒 May 21

🗽 New York – Remote

🗽 New York – Remote

💵 $65k - $70k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

👔 Manager

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DEPT®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

🤖 Artificial Intelligence

📱 Media

Marketing • Artificial Intelligence • Media

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Maintain 100% focus on one of DEPT®s largest, most dynamic clients. • Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives. • Manage large scale budgets, ensuring optimal allocation across tactics and inventory to maximize ROI. • Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers. • Translate complex programmatic data into actionable insights for client presentations, moving beyond the "what" to the "why." • Partner with Integrated Planning and Data Strategy teams to ensure programmatic activity is a cohesive part of the total media mix. • Oversee the technical quality of campaigns, ensuring brand safety standards and 3rd-party verification (IAS, DV) are strictly maintained. • Provide guidance and tactical support to Associate-level team members, helping to foster the next generation of programmatic experts.

🎯 Requirements

• 2-4 years of hands-on experience in programmatic media buying, specifically within Google Ads and DSPs like DV360, The Trade Desk, or Amazon DSP. • Deep understanding of the programmatic ecosystem, including identity solutions, real-time bidding, and the evolving cookie-less landscape. • Proven ability to manage high volume, full-funnel campaigns, moving from broad awareness to performance-based conversion. • Demonstrated experience planning, executing, and optimizing B2B programmatic media campaigns across DSP platforms. • Proven ability to manage high-touch accounts while prioritizing effectively and maintaining composure and positivity under pressure. • Proficiency in Excel and data visualization tools; you can find the "story" within the spreadsheet. • Experience with ad servers (Google Campaign Manager 360) and 3rd party verification tools (IAS, DoubleVerify, MOAT). • Exceptional communication skills—you can explain the complexities of programmatic to clients in a clear and compelling way. • A "better together" spirit and a relentless curiosity to test new platforms and inventory sources.

🏖️ Benefits

• Healthcare, Dental, and Vision coverage • 401k plan, plus matching • PTO • Paid Company Holidays • Parental Leave