Social Media, Content Manager

Job not on LinkedIn

November 14

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Digitail

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Healthcare Insurance • Software • Animal Care

Digitail is an all-in-one veterinary software designed to streamline the operations of veterinary practices, catering to both brick-and-mortar clinics and mobile veterinary services. The platform offers features such as health records management, online appointments, invoicing, stock management, and a pet parent app, all aimed at enhancing efficiency and improving pet care. With cloud-based capabilities, Digitail empowers veterinary professionals to optimize workflows, engage with clients, and deliver better patient care.

51 - 200 employees

Founded 2016

⚕️ Healthcare Insurance

📋 Description

• Create daily social content across LinkedIn and Meta that tells the Digitail story through customer voices, product innovation, and thought leadership. • Film and edit short-form videos using tools like Riverside, Descript, and CapCut; transform interviews and long-form videos into punchy social clips, reels, and carousels. • Interview veterinarians, practice managers, and tech-forward clinics to produce authentic, emotionally engaging stories from the front lines of animal care. • Work closely with marketing leadership to turn company milestones, product updates, and events into high-performing social moments. • Build and manage Digitail’s voice across LinkedIn, Instagram, Facebook, and emerging channels (e.g. TikTok or YouTube Shorts). • Develop content calendars and creative campaigns that balance education, humor, and thought leadership. • Monitor engagement trends and adapt content strategies to optimize reach, engagement, and share of voice. • Slice, remix, and repurpose existing video and podcast content into platform-native formats. • Travel to U.S. veterinary conferences, trade shows, and customer sites to film on-location interviews, capture event highlights, and produce 'real world' storytelling moments. • Partner with our event marketing and customer success teams to ensure the Digitail brand shows up authentically and memorably wherever we go. • Collaborate with agency partners and freelancers on larger shoots and paid social campaigns. • Experiment with new content formats and viral hooks to make Digitail stand out in the B2B veterinary space. • Partner with the broader marketing team to ideate campaigns that integrate social, events, and customer advocacy. • Track performance metrics and continuously optimize for growth, engagement, and pipeline influence.

🎯 Requirements

• 3–5 years of experience in social media or content marketing, ideally at a fast-growing B2B SaaS company or creative agency. • Proven track record of creating viral or high-performing video content — you know how to hook attention in the first three seconds. • Deep familiarity with LinkedIn, Instagram, Meta, and short-form video platforms (bonus if you’ve tested emerging channels). • Comfort with tools like Riverside, Descript, CapCut, Canva, or Adobe Premiere to edit and produce assets independently. • Excellent interviewing and storytelling skills — you can make anyone (including yourself) comfortable on camera. • Creative instincts for visual design, copy, and tone — you know what feels native to each platform. • A builder mindset: you’re energized by testing, learning, and iterating quickly. • Willingness to travel across North America (10–20%) to capture real customer stories and event footage. • Bonus: experience in healthcare, pet care, or mission-driven tech brands.

🏖️ Benefits

• Help shape how an entire industry talks about technology, innovation, and care. • Enjoy a remote-friendly culture with opportunities for travel, creative freedom, and rapid career growth.