Head of GTM

November 25

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Distru

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SaaS • Compliance • Cannabis

Distru is a comprehensive enterprise resource planning (ERP) platform designed specifically for the cannabis industry. It serves as a central hub for managing various aspects of cannabis operations, from inventory management to order fulfillment, sales, and compliance tracking, all the way from seed to sale. Distru integrates with several cannabis industry systems, ensuring compliance with regulatory requirements, and offers features such as cultivation analytics, financial management, and CRM capabilities. With a focus on streamlining operations and enhancing efficiency, Distru assists cultivators, processors, manufacturers, distributors, and retailers in the cannabis sector, helping them to drive sales, manage inventory, and monitor compliance effectively.

11 - 50 employees

Founded 2016

☁️ SaaS

📋 Compliance

💰 $3M Seed Round on 2019-06

📋 Description

• Lead Outbound, Marketing, Partnerships, and Events functions to build a unified pipeline engine • Own multi-product GTM strategy, including launch plans for new offerings • Build a structured experimentation system across channels, campaigns, and markets • Drive demand generation, brand awareness, digital marketing, partnerships, and field marketing • Build and refine state-by-state GTM motions for expansion, events, and partner programs • Establish measurable dashboards, KPIs, and reporting cadences across all GTM teams • Align Product, Sales, CS, and Marketing around coordinated launch plans and growth priorities • Partner with Sales leadership on outbound strategy, account targeting, and GTM segmentation • Influence positioning, competitive strategy, and storytelling across product lines

🎯 Requirements

• 5+ years of GTM experience in B2B SaaS or cannabis, ideally in growth-stage environments • Experience directly managing sales and marketing teams (digital, brand, events, partnerships) • Proven track record driving pipeline, demand generation, and multi-channel growth • Strong background launching new products and coordinating cross-functional GTM plans • Hands-on experience with HubSpot and BI tools, plus comfort building reporting foundations • Creative thinker who brings fresh ideas for pipeline, channels, and storytelling • Ability to build trust, unify stakeholders, and elevate GTM thinking across the company • Bonus points for experience in cannabis, commerce, marketplace, or supply chain software

🏖️ Benefits

• Fully remote work environment. We have teammates in 4 continents! • Competitive medical, dental and vision plan options for the employee and their dependents • 18 days Paid Time Off (We want you to use these!) + 11 Holidays. Sick days do not count toward these • Competitive compensation structure including equity