Digital Marketing Account Strategist - Homebuilding Industry United States | Full-time | Fully remote

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August 19

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Do You Convert

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Real Estate • Marketing

Do You Convert is a company dedicated to enhancing online sales and marketing for home builders. With a mission to efficiently generate leads and convert them into sales, the company partners with new home builders, leveraging over 110 years of combined industry experience. Do You Convert provides resources such as blogs, podcasts, and events specifically tailored for online sales and marketing professionals in the home building industry. Their approach focuses on partnership rather than agency-client relationships, prioritizing sales results for their partners.

11 - 50 employees

🏠 Real Estate

📋 Description

• Manage the creation of campaigns based on stated goals of client • Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features • Track, report, and analyze website analytics on all social campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimize copy and images for all social campaigns to maximize ad spend ROI • Coordinate with individual builder partner requests and goals • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features. • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimize copy and landing pages for paid search engine marketing campaigns • Perform ongoing paid keyword discovery, expansion and optimization • Research and analyze competitor SEM campaigns • Identify SEO opportunities based on SEM data and results • Coordinate with individual builder partner requests and goals • Edit and update existing email marketing templates • Regular analysis and reporting of research findings • General support and assistance for our builder partners

🎯 Requirements

• Home builder experience required • 3+ years of proven digital marketing experience and success driving traffic that converts • 2+ years of previous experience with both paid search and social advertising • Experience with Google Analytics - experience with Google Data Studio a plus • Strong analytical, technical, and written communication skills • Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from • Organized and driven approach to your career • A general passion for House Hunters International on HGTV (optional, but strongly encouraged!)

🏖️ Benefits

• Remote work options within the United States • Training and ramp-up support • Fully remote role