Senior Lead, Acquisition Growth Campaigns

November 26

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Dropbox

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Cloud Storage • Enterprise • Productivity

Dropbox is a cloud-based service that provides tools for storing, sharing, and accessing files across devices. It offers features such as document sharing, video review, automatic backups, and AI-driven scheduling. Dropbox also provides solutions for different sectors like teams, sales, marketing, and education, and industries including construction, media, technology, and manufacturing. With a focus on security, Dropbox ensures files are encrypted and protected against tampering. It offers integrations with various productivity tools and is trusted by major companies for efficient file management and collaboration.

1001 - 5000 employees

Founded 2007

🏢 Enterprise

⚡ Productivity

📋 Description

• Own Dropbox’s end-to-end Campaign acquisition strategy across PLG and SLG, setting the roadmap for how we drive top-of-funnel demand, high-intent traffic, and pipeline acceleration across all product surfaces and segments. • Lead a cross-functional growth experimentation engine, designing the strategy and operating model for rapid testing across messaging, creative, channels, audiences, and product entry points. • Define and evolve the early-journey customer architecture, identifying high-leverage opportunities across web, product, paid, email, and partner motions. • Set the acquisition performance framework, partnering with Data Science and Channel Leads to define targets, optimize spend allocation, and drive material improvements in conversion and CAC. • Translate experiment learnings into durable, scalable growth programs that can be operationalized across teams, channels, and product surfaces. • Drive cross-functional alignment with PMM, Sales, PM, Channels, and Brand to ensure a cohesive and consistent acquisition narrative that aligns with business strategy, customer needs, and market opportunities. • Champion the use of AI in acquisition workflows—from targeting and segmentation to creative optimization and predictive scoring—ensuring Dropbox’s growth engine remains modern and efficient.

🎯 Requirements

• 10+ years of experience in growth, demand generation, or acquisition marketing within B2B SaaS, with proven impact across both PLG and SLG environments. • Demonstrated ability to lead acquisition strategy, set priorities, and drive alignment across complex, cross-functional teams. • Deep understanding of funnel dynamics, audience segmentation, early-journey conversion levers, and growth experimentation methodology. • Proven experience partnering with channel, content, PMM, and product teams to deliver integrated, high-performing marketing campaigns. • Strong analytical skills with experience in forecasting, attribution, experimental design, KPI development, and performance optimization. • Familiarity with AI-enabled marketing tools for audience targeting, creative optimization, and automation. • Exceptional communication and stakeholder management skills, with the ability to influence senior partners and clearly articulate insights and recommendations.