Regional Marketing Manager

August 29

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Duolingo

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Education • Technology • SaaS

Duolingo is a leading language-learning platform that uses technology, such as cookies and similar digital tools, to enhance user experience and provide personalized content. The company partners with third parties, including advertising partners and service providers, to deliver its services and measure advertisement effectiveness. Duolingo ensures user privacy and data security by employing reCAPTCHA verification and adhering to its strict privacy and cookie policies.

501 - 1000 employees

Founded 2011

📚 Education

☁️ SaaS

💰 Series I on 2021-09

📋 Description

• Make the world’s most popular language-learning app famous in Southeast Asia. • Lead our Southeast Asia country marketing efforts; own growth results; capture cultural trends and spark word-of-mouth conversations. • Collaborate with Global Marketing teams in Pittsburgh and New York, as well as Country Marketing Managers around the world, to find opportunities and create bold, creative campaigns that resonate with Southeast Asian audiences. • The ideal candidate is highly creative and self-motivated, has excellent communication skills, and collaborates well with others. • You will: • Work closely with our Regional Marketing Director to define success on social in Southeast Asia, ensuring we have the right resources and most impactful channels. • Lead our social agency relationships in the region, strengthening our social strategy and ensuring we’re creating buzzworthy content that people want to share. • Develop social-first, culture-first campaigns in Southeast Asia that make Duolingo iconic and grow our reach. • Educate and guide our agencies on best-in-class social practices, while evolving our strategy with data and rapid experimentation. • Drive large-scale content campaigns ranging from creator collaborations to multi-channel activations. • Build and maintain relationships with top-performing influencers across industries like education, lifestyle, travel, fashion, and sports. • Deep cultural awareness of Southeast Asia, with a pulse on social trends and what consumers care about now. • A track record of achieving phenomenal results with bold ideas rather than big budgets. • Storytelling skills, with the creativity to build compelling narratives that spark conversation. • 8+ years of consumer or social marketing experience, ideally working with global or regional brands. • Deep knowledge of YouTube, TikTok, Instagram, Facebook, and emerging SEA platforms. • Hands-on experience in content creation, especially with native social tools. • Proficient in English with strong writing and communication skills. • Ability to spot cultural opportunities and drive buzz with scrappy, small-budget stunts that make Duolingo the talk of the town.

🎯 Requirements

• 8+ years of consumer or social marketing experience, ideally working with global or regional brands. • Deep knowledge of YouTube, TikTok, Instagram, Facebook, and emerging SEA platforms. • Hands-on experience in content creation, especially with native social tools. • Proficient in English with strong writing and communication skills. • Ability to spot cultural opportunities and drive buzz with scrappy, small-budget stunts that make Duolingo the talk of the town. • A track record of achieving phenomenal results with bold ideas rather than big budgets. • Deep cultural awareness of Southeast Asia, with a pulse on social trends and what consumers care about now.