Demand Gen Manager

6 hours ago

Apply Now

Receive Emails with Similar Jobs

Dynatron Software, Inc.

WebsiteLinkedInAll Job Openings

Automotive • SaaS • Analytics

Dynatron Software, Inc. is a company that combines advanced analytics software with expert coaching to help automotive service departments maximize their revenue opportunities. Their product suite includes various solutions like PriceSmart for optimizing labor and part pricing, FileSmart for enhancing warranty labor rates and parts markup, SellSmart for increasing service sales to existing customers, and MarketSmart for boosting service department traffic through strategic marketing campaigns. With a focus on increasing profitability, Dynatron collaborates closely with dealerships to identify and capitalize on hidden revenue streams using their proprietary analytics and extensive repair order database.

51 - 200 employees

Founded 1999

☁️ SaaS

📋 Description

• Develop and manage targeted, multi-channel ABM programs that drive engagement, pipeline creation, and revenue within priority accounts. • Partner closely with Marketing, Sales, and RevOps to align on target account lists, messaging frameworks, buyer journeys, and reporting. • Leverage intent data, engagement insights, and personalization tools to tailor outreach and improve conversion outcomes. • Utilize digital channels, paid media, and events to move target accounts through the funnel, from awareness to opportunity. • Build campaigns that fuel upsell and cross-sell opportunities across the existing customer base. • Develop customer advocacy, referral, and loyalty programs to generate high-quality leads. • Create nurture tracks that support expansion opportunities and strengthen long-term account value. • Collaborate with Customer Success and Product teams to drive adoption, retention, and customer lifetime value. • Measure, analyze, and report on campaign and account performance, including pipeline contribution and ROI. • Continuously test and iterate across channels to improve conversion rates and accelerate pipeline velocity.

🎯 Requirements

• 5+ years of experience in B2B demand generation and ABM, ideally within a SaaS or technology environment. • Proven success running ABM programs using platforms such as Demandbase, 6sense, RollWorks, or Terminus. • Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Pardot, Salesforce). • Strong analytical mindset with comfort interpreting funnel metrics and translating data into actionable insights. • Excellent project management and cross-functional collaboration skills. • Creative, strategic thinker with the ability to execute efficiently, adapt quickly, and thrive in a dynamic, high-growth environment.

🏖️ Benefits

• Comprehensive health, vision, and dental insurance • Employer-paid disability and life insurance • Participation in Dynatron’s Equity Incentive Plan • 401(k) with competitive company match • Flexible vacation policy, plus 11 paid holidays