Senior Lifecycle Marketing Manager

Job not on LinkedIn

September 24

Apply Now

Receive Emails with Similar Jobs

Earnest

WebsiteLinkedInAll Job Openings

Fintech • Finance • B2C

Earnest is a financial technology company specializing in refinancing and consolidating student loans. It offers options to help clients reduce their interest rates and tailor loan payments to fit their budgets, without any credit impact. The company focuses on client satisfaction, providing in-house support and flexible refinancing solutions. Earnest's services include refinancing student loans, Parent PLUS refinancing, and personal loans, with the aim of making higher education more affordable and manageable for students and their families. Known for transparent practices and competitive rates, Earnest has refinanced over $19. 6 billion in student loans.

201 - 500 employees

Founded 2013

💳 Fintech

💸 Finance

👥 B2C

📋 Description

• Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities • Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts • Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs • Lead Earnest initiatives to ensure flawless campaign execution, deliver revenue and engagement growth, and drive innovation across lifecycle marketing strategies • Report to the Director of Performance Marketing and play a strategic role shaping customer journey and lifecycle campaigns to drive engagement, retention, and customer lifetime value

🎯 Requirements

• 6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment • 4+ years of experience developing lifecycle/CRM engagement program • Proven ability to present campaign strategies, performance, and recommendations to senior leadership • Experience developing marketing plans that balance financial objectives and customer experience goals • Expertise in audience segmentation and targeting using database and real-time event data • Strong data analysis skills and knowledge of BI tools such as Looker or Tableau • Experience with enterprise marketing automation tools — Braze preferred (others valuable: Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys) • Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable) • Experience building and optimizing automated campaigns and experimentation frameworks • Strong project management skills with tools such as Jira, Workfront, or Basecamp • Very strong attention to detail and strict adherence to QA processes

🏖️ Benefits

• Health, Dental, & Vision benefits plus savings plans • Mac computers + work-from-home stipend to set up your home office • Monthly internet and phone reimbursement • Employee Stock Purchase Plan • Restricted Stock Units (RSUs) • 401(k) plan to help you save for retirement plus a company match • Robust tuition reimbursement program • $1,000 travel perk on each Earnie-versary to anywhere in the world • Competitive days of annual PTO • Competitive parental leave