Director of Sales – Regionals & Independents

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October 1

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Banza

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Food & Beverage

Banza is a food company that specializes in creating healthier alternatives to traditional staples by using chickpeas as a primary ingredient. Their product line includes pasta, waffles, pizza, mac & cheese, and rice, all made to be protein-rich, high in fiber, lower in carbs, and gluten-free. Banza aims to provide delicious and nutritious options that cater to health-conscious consumers looking for innovative food choices. With a focus on taste and better nutritional profiles, Banza offers a variety of vegan options as well.

51 - 200 employees

Founded 2014

💰 $20M Series B on 2019-11

📋 Description

• Develop and execute sales strategy for regional chains, independents, and specialty retailers. • Align sales goals with company objectives, including revenue, profitability, and brand visibility. • Identify and pursue channel-specific growth opportunities and long-term strategic initiatives. • Lead, mentor, and coach a team of account managers, ensuring engagement, development, and accountability. • Own relationships with key regional and independent retail accounts. • Drive new business development efforts, expanding distribution, and securing incremental placements. • Manage trade spend, promotional planning, and customer marketing initiatives for assigned accounts. • Deliver compelling sales presentations and negotiate terms to maximize growth and profitability. • Recruit, manage, and motivate broker partners to deliver sales and executional excellence. • Oversee field coverage and strategy in partnership with account managers and the SVP of sales, developing merchandising standards and ensuring compliance with promotional programs. • Provide clear expectations, training, and accountability for brokers and sales reps. • Partner with marketing, operations, and finance to ensure seamless execution of programs. • Provide market insights on trends, pricing, innovation, and competitive activity. • Collaborate with supply chain to ensure product availability and service levels meet customer needs.

🎯 Requirements

• 10+ years of progressive sales experience in the food & beverage CPG industry, with at least three years managing regional and independent grocery accounts. • Minimum 2–3 years of people management experience with proven ability to lead, coach, and develop teams. • Proven track record of delivering sales growth, building relationships, and managing trade spend. • Strong broker management and field execution experience. • Excellent negotiation, presentation, and analytical skills. • Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment. • Bachelor’s degree in Business, Marketing, or related field • Strategic thinker who can also roll up sleeves and execute. • Strong leadership and people management skills. • Collaborative team player with excellent communication skills. • Passionate about what Banza’s doing!

🏖️ Benefits

• Equity in Banza • Annual Bonus • Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents • One Medical Membership • Short-Term Disability and Life Insurance • Flexible Spending Account • Commuter Benefits • 401(k) • Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, a birthday day off, and a 7+ week sabbatical after 5 continuous years of employment. • Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow • New Parents: 12 weeks of paid parental leave plus additional optional leave time to add, and 4 weeks of flexible return to work arrangements. • Breast milk shipping service for traveling team members provided by Milk Stork • Monthly fitness, internet and phone stipends • Monthly lunch stipend to encourage team member connection • Annual education stipend • Home office set-up stipend • Unlimited Pasta, Rice & Mac • $500 annual stipend to purchase our pizza and waffles, wherever it's sold • Quarterly snack box for remote employees • Lively NYC office stocked with snacks and beverages • Quarterly in-person and remote events