
Advertising • Media • Analytics
EDO, Inc. is a company that specializes in providing advertising leaders with predictive and historical behavioral engagement data to evaluate the effectiveness of Convergent TV campaigns across streaming and linear platforms. Their Ad Engage Platform offers features such as TV outcomes measurement, competitive ad intelligence, creative rotation optimization, media monitoring, and audience optimization. EDO provides valuable insights into TV advertising performance, partnering with major companies like Disney, Vizio, and Netflix to enhance ad targeting and performance evaluation. The company offers detailed analytics that help advertisers understand the real-time impact of their TV ads, enabling them to optimize their strategies and maximize engagement.
51 - 200 employees
📱 Media
💰 Private Equity Round on 2022-04
3 days ago

Advertising • Media • Analytics
EDO, Inc. is a company that specializes in providing advertising leaders with predictive and historical behavioral engagement data to evaluate the effectiveness of Convergent TV campaigns across streaming and linear platforms. Their Ad Engage Platform offers features such as TV outcomes measurement, competitive ad intelligence, creative rotation optimization, media monitoring, and audience optimization. EDO provides valuable insights into TV advertising performance, partnering with major companies like Disney, Vizio, and Netflix to enhance ad targeting and performance evaluation. The company offers detailed analytics that help advertisers understand the real-time impact of their TV ads, enabling them to optimize their strategies and maximize engagement.
51 - 200 employees
📱 Media
💰 Private Equity Round on 2022-04
• Learn the fundamentals on how advertisers traffic digital campaigns and how the associated data is used in EDO measurement. • Oversee day to day operations of managing client 1st party data and working with internal teams to EDO models for analysis. This will include: • Communicating and coordinating with clients. • Internal data checks and data pulls using SQL and other EDO tools. • Using Jira to assign relevant work to internal teams • Contributing to a report spec and adding any necessary instructions • Providing updates to internal stakeholders. • Assist new clients in onboarding data. This includes working directly with the client to put proper pixels in place and ensure data is properly flowing into EDO systems. • Support the Media Analytics, Sales and Business Development process by evaluating feasibility of new opportunities. • With the TAM team, be the client facing technical team and collaborate with engineering and data science on new opportunities. • Drive a consistent internal feedback loop on processes and deliverables. • Work with EDO engineers and data scientists to plan and prioritize technical solutions, in collaboration with the media analytics team. • Understand and stay on top of changing industry dynamics and the competitive landscape.
• Minimum of one (1) year of experience. • Experience with SQL and proficient Excel skills. • Familiarity with the media landscape and understanding of tagging digital media. • Strong project management skills, including ability to design strong processes. • Versatility, i.e., the ability and willingness to wear multiple hats and switch gears frequently. • A self-starter who is comfortable with ambiguity, and who has the desire to be part of a fast-growing, exciting, and nimble start up company.
• Mid-stage equity and competitive salary • Medical, dental and vision coverage: EDO provides full coverage for individual medical plans and partial coverage for dependent or family plans. • 401(k) plan, FSA, HSA
Apply NowNovember 28
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