Growth Analytics, Optimization Manager

2 days ago

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $140k - $185k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Electric Coin Co.

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Crypto • Web 3 • Fintech

Electric Coin Co. (ECC) is a company dedicated to building a comprehensive user experience for the cryptocurrency Zcash. Their main product is the Zashi mobile wallet, which allows users to store, send, and receive Zcash (ZEC) while maintaining privacy and control of their information. ECC focuses on promoting financial privacy and economic freedom through decentralized financial tools. They aim to establish a system that is user-friendly, private, and accessible to everyone, addressing the challenges of centralized power in the digital age.

11 - 50 employees

Founded 2016

₿ Crypto

🌐 Web 3

💳 Fintech

📋 Description

• Analyze performance across all channels • Track performance across socials, websites, App Store listings, campaigns, and channels. • Identify which visuals, narratives, formats, and messaging produce the best engagement and downstream conversions. • Build dashboards and reporting systems that show what’s working in real time. • Connect marketing activity to user growth • Link marketing engagement to Zashi downloads, signups, and monthly active users. • Identify bottlenecks, leakage points, and high-performing channels. • Help us understand which narratives about Zcash and Zashi actually lead to user behavior, not just engagement. • Drive data-informed decisions • Recommend what we should do more of, iterate on, or stop doing entirely. • Surface high-leverage opportunities based on trends, performance, and experiments. • Quantify impact and provide clear rationale for prioritization. • Design + messaging optimization • Partner with our Sr. Designer to A/B test visuals (App Store, social assets, landing pages, etc.). • Work with the Head of Marketing to test copy variations, narratives, and content angles. • Use pattern recognition to identify what consistently resonates and help us replicate it. • Continuous experimentation • Run structured tests across formats, times, channels, and messaging. • Develop hypotheses and design controlled experiments to validate them. • Build a culture of iteration and data-driven learning. • Weekly reporting • Deliver concise, high-value weekly reports summarizing: • Key performance metrics • Trends in user behavior • Insights from experiments • Recommended actions • Create a clear picture of what’s moving the needle, and what isn’t.

🎯 Requirements

• Curiosity about technology and genuine desire to understand Zcash, digital privacy, and what motivates users. • 6+ years of experience in marketing analytics, growth analytics, performance optimization, or a closely related data-driven role. • Strong analytical and pattern-recognition skills, with the ability to spot trends, anomalies, and insights across large data sets. • Hands-on experience with analytics tools such as Mixpanel, Amplitude, Google Analytics, App Store Connect, Firebase, Looker, etc. • Demonstrated ability to connect marketing activity to product outcomes: downloads, signups, retention, monthly active users, and measurable growth. • Experience running A/B tests and evaluating creative performance across channels (social, website, app store, campaigns). • Ability to translate complex data into clear recommendations, prioritizations, and strategies. • Strong communication skills, with the ability to explain insights to non-technical audiences. • Comfort working with both quantitative and qualitative signals, including engagement metrics, growth funnels, and user behavior patterns. • Familiarity with marketing funnels, attribution, and user acquisition concepts

🏖️ Benefits

• Flexible, remote-first work culture from anywhere in the world • Semi-annual company-wide offsite meetups across the globe • Competitive compensation plus ZEC token bonus pool • Full benefits (medical, vision, and dental) with premiums paid 100% by ECC • Annual employer HSA contributions • PTO & Vacation policy