User Acquisition Manager

🕒 May 13

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Eli Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

Eli is a women's health company on a mission to improve lifelong health through continuous hormone monitoring. Hormones impact physical and mental health every day and at every stage of life. Eli offers real-time insights from hormones in saliva that can be tracked continuously over time, unlike traditional testing methods or send-out tests that only provide a single snapshot.With just three simple steps, Eli's at-home technology provides women with personalized hormone profiles to make informed decisions about their health. Eli is filling a data gap to transform how women manage their hormonal health in key areas like menopause, fertility, contraception, and endocrine conditions.

📋 Description

• Build and maintain our growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition initiatives • Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels like TikTok and Reddit • Serve as the strategic partner between marketing and finance on media budgets, ensuring alignment on investment decisions and performance expectations • Define measurement and incrementality frameworks that demonstrate true performance impact beyond vanity metrics • Manage day-to-day performance across all paid acquisition channels, consistently hitting payback period targets • Develop and test ad creative that drive meaningful improvements in cost per install and conversion rates • Launch and scale new acquisition channels, moving quickly from test-and-learn to meaningful contribution • Work with agencies and internal teams to optimize campaign performance and creative production • Leverage AI tools (including Claude, generative creative tools, and analytics platforms) to improve efficiency and performance • Partner with Product to ensure acquisition strategies align with product roadmap and user experience • Collaborate with Lifecycle Marketing to optimize the full funnel from acquisition through retention • Help define performance go-to-market strategy, including incentive frameworks, add-on experiences, and renewal mechanics • Bring an experimentation mindset to all initiatives, running structured tests and sharing learnings across the organization • Analyze marginal ROI across channels to inform budget allocation decisions • Forecast performance gaps and develop strategies to close them • Master unit economics, including LTV:CAC ratios, payback periods, and contribution margin by channel • Build dashboards and reporting that make complex performance data accessible to stakeholders

🎯 Requirements

• 4-6 years of performance marketing experience with demonstrated results managing significant budgets ($1M+ annually) • Proven track record of scaling user acquisition while maintaining or improving unit economics • Deep expertise in Meta and Google advertising platforms, with experience launching and scaling emerging channels • Strong analytical skills with proficiency in SQL, Excel/Google Sheets, and analytics platforms • Experience building and testing ad creative that deliver measurable performance improvements

🏖️ Benefits

• Health insurance (medical, dental, vision, and more) • Flexibility over your schedule and vacations • Unlimited free access to the Bota Bota spa in Montreal