Customer Growth Marketing Manager

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November 10

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Encompass Technologies

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Software • Productivity • Enterprise

Encompass Technologies is a company that provides innovative software solutions and technology services to streamline operations in various industries. Their focus is on automating processes and enhancing productivity for businesses, allowing them to operate more efficiently and effectively. Encompass aims to empower organizations by leveraging advanced technology and customized software designed to meet unique business needs.

501 - 1000 employees

Founded 2001

⚡ Productivity

🏢 Enterprise

📋 Description

• Design and execute campaigns that drive account expansion, increase engagement, and promote advocacy and sustained product adoption. • Partner with the Growth Product Marketing Manager to transform customer stories, product updates, and feature launches into high-performing life cycle campaigns. • Collaborate with Account Management and Customer Success to identify opportunities for growth and success at key points in the customer journey. • Analyze engagement and usage data to identify expansion signals, adoption gaps, and engagement opportunities. • Stay informed on performance metrics tied to customer health and growth with a maniacal focus on improving NRR and GRR. • Support the creation of automated customer journeys and campaigns across email, paid, and in-app channels. • Partner with Demand Generation and Revenue Operations to measure campaign impact, attribute influenced pipeline, and surface actionable insights for future programs. • Continuously test, learn, and optimize programs to drive higher engagement and expansion efficiency.

🎯 Requirements

• 1-3 years of B2B SaaS marketing experience, ideally in lifecycle or customer marketing • Familiarity with customer growth metrics (NRR, GRR, expansion ARR, churn, contraction, etc.) and how marketing influences them • Experience using marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, or similar).

🏖️ Benefits

• Competitive salary + bonus + benefits • Health insurance • Paid time off • Flexible working arrangements