Lead Product Manager – Acquisition

November 25

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Envato

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eCommerce • Media • SaaS

Envato is a leading global community for creative assets and tools, offering a vast range of resources for digital creators, including stock videos, audio, photos, graphics, templates, and more. The platform provides unlimited downloads of high-quality assets through a simple subscription model, making it a popular choice for designers, video producers, and marketers. Envato also integrates AI technologies, enabling users to generate images and icons using AI tools and plugins for platforms like Figma, Canva, and Premiere Pro. With lifetime commercial licenses and resources sourced from global artists, Envato serves as a comprehensive solution for individuals and businesses looking to enhance their creative projects.

501 - 1000 employees

Founded 2006

🛍️ eCommerce

📱 Media

☁️ SaaS

📋 Description

• Own and deliver the product experiences that convert visitors into sign-ups and customers, including landing pages, sign-up flows, pricing, and checkout. • Design landing experiences that align with channel strategy and user intent, partnering closely with Marketing. • Ground acquisition experiences in user insights and behavioural data, and use them to identify and prioritise high-impact opportunities, partnering closely with Product Analytics. • Shape how user intent informs the post–sign-up handoff into the app, collaborating with App PMs to ensure the product experience matches the acquisition promise. • Optimise conversion across acquisition-owned surfaces through experimentation and continuous iteration. • Partner with Marketing to unlock new channels and acquisition experiences that broaden Envato’s reach.

🎯 Requirements

• Have 8+ years of product management experience, with a track record of leading growth or acquisition efforts at scale. • Thrive in high-ambiguity, high-impact environments with the ability to balance strategic thinking and hands-on execution. • Fluent in experimentation, analytics, and performance measurement, using data to drive prioritisation and decision-making. • Deep curiosity for user behavior and passion for helping creative professionals succeed

🏖️ Benefits

• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need • Work from Anywhere: apply to work in another location for up to 3 months per calendar year. • Connection Budget: an annual budget to connect with the team IRL where and when possible. • Learning Budget: study leave and an annual budget for you to put towards your learning and development. • Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs. • Wellbeing: access to a holistic assistance program that provides support in many areas of life and health. • Volunteer Leave: 2 days per calendar year to volunteer and give back to the community. • Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.