General Manager – SAMI, AI Marketing Platform

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November 18

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Estoras Group

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B2B • Finance • SaaS

Estoras Group is a Vancouver-based corporate acquisitions company that works with clients in Canada, the USA, and internationally. The firm specializes in acquiring, developing, and managing corporate assets, providing innovative solutions for corporate acceleration, strategic restructuring, and executive management. With a team of experienced partners, Estoras Group focuses on aligning its services with the strategic objectives of its clients to foster long-term relationships and drive business success.

51 - 200 employees

🤝 B2B

💸 Finance

☁️ SaaS

📋 Description

• Turns the SAMI 3.0 vision into a real business machine: products, services, processes, team. • Leads strategy, delivery, and financial performance. • Works with founders and other GMs to position SAMI as the AI backbone for marketing and sales across the group and for external clients. • Refine and execute the SAMI 3.0 roadmap – platform + services focused on AI-driven marketing and sales stacks. • Define clear offers and packages (audits, build-outs, ongoing optimization, AI arbitrage programs, etc). • Build and manage a sales pipeline with the Estoras team: discovery calls, proposals, close, renewals. • Turn abstract ideas like “AI arbitrage” into concrete, repeatable services: e.g., stack audits, AI-assisted lead-gen engines, automated reporting, AI copilots for sales/marketing teams. • Work with technical and marketing specialists to build playbooks, SOPs, and templates that scale. • Own P&L for SAMI – track revenue, gross margin, utilization, and capacity. • Ensure client work is delivered on time, on budget, and with real business outcomes, not just deliverables. • Build and improve processes for planning, resourcing, quality control, and client communication.

🎯 Requirements

• Have 5–10+ years in a leadership role (GM, Director, Head of, or similar) in: Marketing / growth agency, SaaS / tech company, or Consulting / digital transformation. • Understand modern marketing stacks (CRM, MA platforms, analytics, ad platforms, CDPs, etc.) and how they fit together. • Have real exposure to AI in marketing/sales: Prompting and workflows with tools like ChatGPT, Claude, Jasper, etc. • Basic familiarity with APIs, automations, or LLM-powered tools. • Are comfortable with numbers and accountability: P&L, pricing, margin, utilization, targets. • Have built or led teams and processes – hiring, mentoring, setting expectations, and improving how work gets done. • Can move between big-picture strategy and roll-up-your-sleeves execution without drama. • Communicate clearly, directly, and kindly. You’re not afraid of candid conversations and tough decisions.

🏖️ Benefits

• Transparent compensation with a clear logic behind pay. • Equity / ESOP potential – as SAMI grows, you share in the upside. • Remote-first flexibility – work from anywhere, with outcome-based accountability. • A growing ecosystem of sibling companies (marketing, automation, tech, field services) to learn from and collaborate with. • A culture based on: Ownership: see problems, solve them, ship value. • Candour: say the hard thing early, grounded in facts. • Craft: document, automate, and scale what works. • Shared wins: when we land big deals, we celebrate and benefit together.