Principal Product Marketing Manager

🕒 April 16

🇺🇸 United States – Remote

💵 $125k - $221k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Ethos

WebsiteLinkedInAll Job Openings

201 - 500 employees

Insurance

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

📋 Description

• Own end-to-end launch strategy and execution for life insurance products, coordinating across product, legal, compliance, actuarial, and distribution teams to ensure launches are accurate, compliant, and commercially impactful. • Architect comprehensive GTM strategies — including segmentation, positioning, channel strategy, and success metrics — with fluency in regulated product environments. • Partner with Legal and Compliance to ensure all marketing materials meet regulatory requirements without sacrificing clarity or impact. • Build robust enablement programs for enterprise partners, agents and sales teams — including playbooks, training materials, and objection-handling guides tailored to complex life insurance products. • Translate products and policy language into clear, compelling narratives for diverse audiences. • Lead ongoing analysis to surface insights on customer needs, distribution trends, and regulatory shifts that inform marketing and product strategy. • Align stakeholders across Product, Sales, Legal, Actuarial, Compliance, and Creative. Proactively identify process gaps and drive improvements that enhance speed and quality of execution.

🎯 Requirements

• 8+ years of product marketing experience, with significant time on complex or highly regulated products. • Demonstrated track record of leading complex, cross-functional product launches including navigating legal and compliance review. • Deep expertise in GTM strategy, messaging frameworks, and positioning for products with long sales cycles and multiple stakeholder audiences. • Experience building and enabling broker, agent, or enterprise distribution channels is a strong plus. • Exceptional storytelling skills, ability to make complex products accessible to varied audiences without oversimplifying. • Strong analytical mindset with the ability to translate market and performance data into actionable strategy. • Proven ability to lead and align diverse cross-functional stakeholders, including senior leadership. • Proficiency with AI tools for content creation, research, and campaign execution, with a mindset of continuously adopting new tools to work faster and smarter. • Entrepreneurial spirit, strong bias for action, and comfort with ambiguity in a high-growth environment.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities