Senior Manager, Lifecycle Marketing

2 days ago

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Ethos

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Insurance

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

201 - 500 employees

📋 Description

• Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns. • Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events • Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention. • Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement. • Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels. • Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization. • Create cohesive customer journeys that span awareness through retention. • Drive content, creative, and campaign execution in partnership with internal teams and external partners. • Partner with product marketing to translate positioning into channel ready programs. • Work cross functionally with Sales to support ABM, events, and field activation. • Identify opportunities to deepen engagement and move customers through the funnel. • Establish and monitor KPIs and measurement frameworks to evaluate lifecycle marketing effectiveness. • Provide regular performance reports and actionable insights to stakeholders, clearly demonstrating marketing’s impact on business objectives. • Partner with analytics to design experiments, monitor performance, and surface insights. • Use qualitative and quantitative data to refine journeys and inform roadmap decisions.

🎯 Requirements

• 8+ years of progressive experience in marketing, with a proven track record of driving business growth. • 3+ years of experience in a leadership role, managing and developing marketing teams. • Experience working in a fast-paced startup environment with a bias for impact • Analytical rigor and comfort with segmentation, testing, and performance optimization. • Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.). • Deep understanding of experimentation, personalization strategies, and A/B testing methodologies. • Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization. • Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences.

🏖️ Benefits

• Details of US benefits at https://www.ethoslife.com/careers/