Product Marketing Manager

November 24

Apply Now

Receive Emails with Similar Jobs

EverCommerce

WebsiteLinkedInAll Job Openings

SaaS • B2B • eCommerce

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

1001 - 5000 employees

Founded 2016

☁️ SaaS

🤝 B2B

🛍️ eCommerce

💰 Private Equity Round on 2019-07

📋 Description

• Develop and refine product and competitive positioning to ensure that it is resonating with our intended target audience. • Work cross-functionally with sales, marketing, and product teams to identify and message cross-sell opportunities across the EverPro portfolio, ensuring cohesive positioning and value articulation across all brands. • Collaborate with marketing and customer experience teams to map out the buyer’s journey to optimize messaging for each stage of the decision-making process helping to drive closed won opportunities and reduce churn. • Support content marketing and SEO teams to identify and develop content that helps increase top of funnel with our ideal target customers. • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria. • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data. • Collaborate with product teams to identify and define target markets for new features, functionality and to drive increased product utilization and customer stickiness. • Directly impact revenue by developing powerful sales enablement training and materials. • Develop and execute an internal communications strategy that includes product positioning, competitive positioning, new product releases, industry updates, competitive analysis updates and developments, and shifting market landscape dynamics.

🎯 Requirements

• 5+ years of product marketing experience; software or SaaS experience highly desired. • Proven ability to lead cross-functional collaboration across sales, product, and marketing teams to identify, position, and execute cross-sell and upsell strategies across the portfolio. • Exceptional customer centricity and appetite to engage with prospects and customers. • Strong writing, communication, presentation development and delivery skills. • Solid analytical skills with ability to derive strategic decisions based on data. • Proficiency in Salesforce.com, Marketo, Google Analytics. • Strong interpersonal skills, careful attention to detail, and ability to drive consensus. • Independent, self-starter with a sense of urgency and deep customer centricity. • Strong project management skills and attention to detail who thrives in a fast-paced environment. • Bachelor’s degree in business, marketing, communications, or related field.

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid. • Continued investment in your professional development. • Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend. • 401k with up to a 4% match and immediate vesting. • Flexible and generous (FTO) time-off. • Employee Stock Purchase Program.