Digital Marketing Manager

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April 19

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Evio

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Healthcare Insurance • Pharmaceuticals • Data Science

Evio is a healthcare solutions company that focuses on reducing high-cost medication spend and improving patient outcomes through the use of real-world evidence, innovative contracting models, and a data-driven approach. Owned by five independent health plans, Evio serves over 20 million members by providing analytics, value-based contracting, and insights for both health plans and pharmaceutical manufacturers. Their solutions aim to increase transparency in healthcare costs, improve medication therapy, and optimize patient care. Evio is committed to a values-driven culture and leverages its expertise in health economics, outcomes research, and data science to support its mission.

11 - 50 employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

📋 Description

• Incevio is a fully remote software company looking for an experienced Digital Marketer. • Your primary objective will be to facilitate the sales team through lead generation. • You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption. • Analyzing digital data to draw key recommendations around website optimization. • Planning digital marketing campaigns, including web, SEO/SEM, social media, and advertising. • Highly experienced in identifying target audiences and motivating them to sales. • Maintaining our social media presence across all digital channels (Facebook, Linkedin, Instagram, etc.). • Prepare the weekly & monthly plan to generate content for all types of digital platforms. • Research & implementation of increasing DA, PA & overall SEO score of our company. • Brainstorm new and creative growth strategies. • Monitor key online marketing metrics to track the success. • Track the website traffic flow. • Optimize images and content for the website, do keyword research and analyze user behavior. • Coordinating with the sales team to create marketing campaigns and provide accurate reports on the ROI of marketing campaigns. • Use various channels to reach customers, build brand awareness and promote products. • Ensure that the brand message is consistent. • Create & provide reports on a regular basis on how marketing impacts its goals. • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Find out affiliate partners.

🎯 Requirements

• 2+ years of experience in Digital Marketing or a similar position preferred • Proven experience building campaign strategies from scratch • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) • Up-to-date with the latest trends and best practices in online marketing and measurement • Experience with video editing will be a plus • Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics • An own laptop or a PC in good working condition • High-speed internet • Calm & pleasant working environment to work from home • Electricity backup will be a plus point

🏖️ Benefits

• On-time salary • Work from home • 2 days weekly holidays (Sat-Sun) • Friendly working environment & freedom to implement your own ideas • Salary review 2 times annually • Performance bonus