Senior Director, Healthcare Marketing

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November 15

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EXL

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Choosing a digital partner is about more than capabilities — it’s about collaboration and character.

10,000+ employees

💰 $2M Venture Round on 2015-01

📋 Description

• Design and execute integrated marketing strategies and B2B campaigns tailored to the U.S. Healthcare and Life Sciences industry, with an emphasis on driving new logo acquisition and cross-sell/upsell into strategic accounts. • Build and operationalize go-to-market initiatives including account-based marketing (ABM), thought leadership, events, and digital campaigns. • Create and maintain compelling, insight-led messaging frameworks and value propositions aligned to the key healthcare and life sciences buyers spanning payers, providers, PBMs, and life sciences clients. • Develop a library of high-impact campaign content including thought leadership, client success stories, sales enablement assets, and solution briefs. • Collaborate with IMU leadership, strategy, and solution teams to shape marketing initiatives that reflect market trends and EXL’s differentiated offerings. • Provide strategic oversight to the U.S. Healthcare and Life Sciences marketing team, managing campaign planning, execution, cross-functional alignment, and outcomes measurement. • Align with digital marketing teams to integrate data-driven insights and optimize campaign performance across channels. • Lead marketing performance reporting, including tracking KPIs like marketing-sourced pipeline, lead conversion rates, engagement metrics, and marketing ROI. • Manage the IMU marketing budget, including vendor management, monthly spend updates, and quarterly forecasting. • Support corporate marketing initiatives from the lens of the Healthcare and Life Sciences IMU, ensuring consistent brand and message alignment.

🎯 Requirements

• 10+ years of B2B marketing experience in the healthcare and life sciences sector, with strong exposure to data, AI, digital solutions, and consulting services. • Deep understanding of payer, provider, PBM, and life sciences segments including buyer personas, industry dynamics, and regulatory considerations. • Proven track record of designing and executing demand generation strategies that drive business outcomes. • Experience managing marketing teams and leading cross-functional programs. • Expertise in CRM and marketing automation platforms such as Salesforce, Hubspot, or equivalent. • Exceptional content development and storytelling skills tailored to C-suite audiences and clinical/technical buyers. • Strong project management, communication, and interpersonal skills with an ability to operate in a fast-paced, high growth environment. • Familiarity with branding, marketing analytics, and full-funnel marketing metrics. • Strategic thinker who is hands-on and execution oriented. • Bachelor’s degree in business, Marketing, or a related field; MBA preferred.

🏖️ Benefits

• Annual bonus • Health insurance • Paid time off • Flexible work arrangements • Professional development opportunities