Senior Director, E-Commerce

Job not on LinkedIn

November 22

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Facet

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We believe financial planning, when done right, is essential to living well. That’s why we created Facet. Our mission is to improve the lives of millions of Americans by offering impartial and invaluable financial advice and services at an affordable membership fee.

201 - 500 employees

Founded 2016

📋 Description

• Directly manage the entire digital funnel, overseeing site design, UX, content, analytics, and technical performance. • Lead and execute advanced CRO (Conversion Rate Optimization) efforts to maximize site performance and revenue. • Develop and execute deep, hands-on strategies for SEO, AEO, and GEO to maximize organic visibility. • Identify, pilot, and implement AI solutions across the e-commerce stack for personalization, analytics, and efficiency. • Apply sharp brand and design acumen to critique, direct, and ensure all digital experiences are best-in-class. • Develop and execute high-converting landing page strategies for all marketing and partner programs. • Manage the web tech stack, analytics, testing tools, and own all core KPIs (traffic, conversion, revenue), reporting performance to leadership. • In partnership with the compliance team, stay ahead of best practices in e-commerce UX, and web accessibility.

🎯 Requirements

• 10+ years in growth/e-commerce roles. Experience scaling an e-commerce startup or business from the ground up or experience at a Y Combinator company is preferred. • Exceptional, hands-on mastery of CRO, SEO/AEO/GEO, and a demonstrable, deep understanding of applying AI technologies to drive growth • Strong strategic knowledge combined with the acumen to judge and direct winning design and user experience. • Demonstrated success developing landing page strategies that drive measurable growth. • Ability to bridge creative, marketing, and technical teams — you can speak the language of both designers and engineers. • Proven experience owning and optimizing a high-traffic DTC website (ideally in fintech, financial services, or another regulated consumer category).

🏖️ Benefits

• $170,000 - $200,000 base salary + bonus + equity determined by the experience, knowledge, skills, and abilities of the applicant - Please note, our salary ranges are based on current market data. Should you feel strongly that we are not in line, we highly recommend you to reach out and let us know. We are always looking to improve on building the best place for employees. • Flexible PTO • All the benefits: medical, dental, and vision insurance, 401(k) with employer match, short and long term disability coverage (paid by Facet), life insurance options and paid parental leave • Certification reimbursement program • Work from anywhere in the US