Growth Director

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November 26

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Fanatics, Inc.

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Gaming • Retail • eCommerce

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

1001 - 5000 employees

Founded 2011

🎮 Gaming

🛒 Retail

🛍️ eCommerce

📋 Description

• Own and execute full-funnel growth initiatives: acquisition (paid + organic support), activation, conversion, retention, and monetization; define hypotheses, build, launch, and iterate. • Build the growth data system foundation: author tracking plans and event schemas, implement server-side conversion APIs, stand up canonical dashboards, and instrument incrementality/holdout tests; ensure reliable signal sharing to channels and products. • Establish automation from Day 1: implement lifecycle orchestration, audience pipelines, budget and bid automation, feed management, and alerts to reduce manual overhead and increase speed to learning. • Design and ship growth product MVPs/MLPs: reduce activation friction via onboarding flows, paywalls, trust signals, and personalized journeys; partner closely with Engineering/Product to scope, prototype, and ship quickly. • Lead performance marketing hands-on: plan budgets and pacing, build campaigns (search, social, display, programmatic, affiliates), run creative and audience tests, and optimize to ROAS/LTV with signal-based bidding. • Stand up a rigorous experimentation system: maintain a hypothesis backlog, pre-register tests, define guardrails and statistical standards, and run pre/post analyses; prioritize by expected ROI and confidence. • Build content and destination systems that complement paid: design landing page templates, taxonomies, merchandising logic, and programmatic pages to lift quality score and conversion rate. • Implement advanced audience and bidding strategies: modeled LTV and propensity scores, creative iteration systems, and feedback loops from product analytics into budget decisions. • Partner with Engineering on performance and infrastructure: improve Core Web Vitals, tracking resilience, rendering, schema, and internal linking that enhances paid efficiency and organic discovery. • Establish monitoring and incident response: configure alerts for spend anomalies, conversion drops, data breaks, delivery issues, and creative fatigue; maintain playbooks and rollback paths. • Manage vendors/tools as an individual owner: evaluate partners, negotiate terms, and set throughput/quality expectations; coordinate agency execution where helpful. • Conduct competitor and market research: map SERPs and auction landscapes, benchmark CAC/LTV, identify whitespace, and propose new surfaces, partnerships, or acquisitions. • Communicate strategies, decisions, and outcomes succinctly to stakeholders and executives; evangelize growth best practices across Product, Analytics, and Marketing.

🎯 Requirements

• 8–10+ years operating as a hands-on growth/performance marketer with end-to-end ownership; comfortable executing without direct reports. • Deep expertise in paid channels (search, social, display, programmatic, affiliates) and proven ROAS/LTV lift through signal-based strategies and rigorous experimentation. • Strong technical foundation: tracking plans, server-side events, data pipelines, attribution (MMM/MTA), cohort analysis, BI dashboards; working knowledge of data warehouses and product analytics. • Product-led growth experience: building friction-reducing onboarding, trust signals, paywalls, and rapid MVP/MLP cycles; ability to scope, prototype, and ship with Engineering. • Practical understanding of modern search and discovery (including GEO/LLMO) and how localization and LLM-shaped behavior influence acquisition and content strategy. • Demonstrated success partnering cross-functionally with Engineering, Analytics, and Product to deliver measurable impact. • Fluency in experimentation frameworks, guardrails, and ROI-driven prioritization; comfortable with pre/post analysis, holdouts, and statistical validity. • Exceptional communication and stakeholder management; able to translate complex growth systems into clear business impact. • Builder’s mindset with high attention to detail and a bias for action; confident managing vendors/tools as a solo owner. • Experience in sports, gaming, media, marketplaces, or regulated categories is a plus.

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements • Professional development