Social Media Content Creator

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July 22

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Fay

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Healthcare • Wellness • B2C

Fay is a health tech company dedicated to providing accessible nutrition counseling through a network of board-certified dietitians covered by various insurance plans. They connect clients with nutrition specialists tailored to individual dietary needs such as diabetes, eating disorders, and general health and wellness. Fay aims to make nutrition services affordable and convenient, allowing clients to meet virtually or in-person with a dietitian who creates personalized meal plans and health strategies.

11 - 50 employees

🧘 Wellness

👥 B2C

📋 Description

• Act as the on-camera talent in videos, embodying the brand’s voice and building a relatable, authentic connection with audiences • Ideate, script, film, and edit engaging short-form videos for social platforms (Instagram Reels, TikTok, etc), balancing both speed and quality of execution • Stay ahead of cultural and social media trends to bring fresh, relevant concepts to the table • Collaborate with the broader team to align content with performance marketing strategies • Analyze content performance metrics to iterate on creative approaches and optimize future content • Help develop an asset library of videos and photos that can be repurposed across marketing channels • Work with other influencers and UGC contributors to bring ideas to life

🎯 Requirements

• 1-2 years of experience creating and editing video content for social media (bonus if you’ve done it for a brand or for your own personal profile) • Strong video editing skills using in-app tools like Capcut, TikTok, and Instagram video editor • Confident and charismatic on camera, with experience speaking directly to the camera • A proactive, independent, go-getter attitude • Deep understanding of short-form content best practices, social algorithms, and trend cycles • Strong creative instincts and storytelling skills • Ability to move quickly and produce high-quality content with fast turnaround times • Comfortable juggling multiple projects at once in a fast-paced environment • Bonus: experience working with in-house performance marketing teams and familiarity with performance marketing platforms and metrics • Must include a portfolio of work or social media handle to be considered