Senior Growth Manager, Acquisition

November 7

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Felix

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Healthcare Insurance • B2C • Telecommunications

Felix is Canada’s first truly integrated healthcare platform, offering on-demand treatment for various health needs such as weight loss, mental health, and sexual health. Founded in 2019, Felix provides a digital-first approach to healthcare that includes everything from diagnosis to prescription, all accessible from the comfort of home. The platform connects users with licensed Canadian healthcare practitioners who provide prescriptions safely and appropriately based on remote assessments. Felix aims to provide hassle-free access to healthcare with options like free shipping and direct insurance billing, ensuring users receive necessary medications discreetly and efficiently.

11 - 50 employees

⚕️ Healthcare Insurance

👥 B2C

📡 Telecommunications

💰 Series B on 2023-04

📋 Description

• Work closely with the Creative team to brief, test, and iterate on ad creatives, messaging, and formats that convert. • Own performance marketing strategy across channels like Meta, Google, YouTube, TikTok, Reddit, and emerging platforms. Manage budget allocation and CAC targets. • Partner with lifecycle marketing and product teams to optimize onboarding, retention, and LTV through email, SMS, and in-product interventions. • Design and run experiments to improve conversion rates across our landing pages and web funnels, leveraging tools like HotJar, GA4 and WebFlow Optimize. • Analyze user acquisition and retention cohorts to surface insights and inform growth roadmaps. • Collaborate with analytics and finance to forecast performance, track KPIs, and report on marketing ROI. • Keep a pulse on industry trends and identify new channels, tools, or tactics that give us a competitive edge.

🎯 Requirements

• Minimum of 7+ years of experience in growth marketing, performance marketing, or a related role. • Deep experience in digital advertising (Meta, Google Ads, YouTube, etc.) and a track record of managing high-performance campaigns. • Hands-on experience with CRO tools and A/B testing methodologies to improve conversion rates. • Experience in affiliate marketing or partner-driven acquisition programs. • Strong analytical skills with experience working in Excel, LightDash, Segment and similar BI tools. • Experience working in a Direct-to-Consumer (DTC) online brand or startup environment is preferred. • Experience working in a fast-paced, growth-focused company.

🏖️ Benefits

• Full medical, dental and vision benefits • Maternity/paternity policy • 4 weeks vacation (3 weeks anytime + 1 week during the holidays) • Competitive compensation • Stock option grant • Remote first, work from anywhere in Canada • Incredible culture powered by a highly collaborative and high performing team • Large impact at an early stage technology company • Professional development opportunities, working closely with founders and the senior leadership team