Marketing Operations, GTM Data Analyst

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August 26

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Fellow.app

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SaaS • Productivity • Artificial Intelligence

Fellow. app is an advanced AI meeting assistant designed to streamline every aspect of the meeting process. The platform provides features like AI-enabled meeting transcription, action items organization, meeting agendas, and meeting minutes, all integrated with over 50 productivity tools such as Google, Slack, Asana, and Zoom. With an emphasis on enhancing productivity and collaboration, Fellow. app allows for seamless interaction before, during, and after meetings, catering to a wide range of organizational needs including team meetings, one-on-ones, and cross-functional sessions. The AI-driven tools aim to optimize meeting outcomes by helping teams stay organized, accountable, and aligned across various projects and objectives.

51 - 200 employees

☁️ SaaS

⚡ Productivity

🤖 Artificial Intelligence

💰 $24M Series A on 2021-10

📋 Description

• Build the GTM truth set across HubSpot, Intercom, Heap, Pocus, RevenueHero and paid platforms; document metric definitions and data contracts. • Own core efficiency models and reporting: CAC, LTV, payback, funnel conversion/velocity, lead quality, channel contribution. • Partner with Sales and Marketing leadership to diagnose funnel blockages, identify growth opportunities, and model GTM team capacity. • Produce clear weekly/monthly readouts with specific recommendations (reallocate X → Y, stop Z, scale A/B). • Own the testing roadmap (hypotheses, success metrics, MDE/power, guardrails); run A/B and multivariate tests on landing pages and channels. • Instrument UTMs, Heap events, HubSpot forms, RevenueHero routing; validate via A/A and QA. • Quantify lift on qualified conversion rate, CPL/CAC, pipeline created, payback and roll out winners with documented learnings. • Establish a single source of truth for lead attribution and own the health of the HubSpot marketing database. • Implement processes for data cleansing, enrichment, segmentation; maintain tracking and attribution across channels, CRM, and analytics tools. • Audit and optimize conversion tracking; maintain campaign naming conventions and integrations between marketing tools and revenue systems. • Provide technical setup for paid campaigns (pixels/tags, events, offline conversions, HubSpot form + field mapping) and analyze landing page performance. • Outcomes include an adopted marketing/GTM scorecard, documented budget reallocations with measured ROI deltas, and confidence to scale paid spend.

🎯 Requirements

• Experience (5+ years) Marketing operations, demand generation, or marketing analytics in B2B SaaS. • Proven track record in owning data and attribution with multi-tool setups. • Experience with Heap or similar analytics platforms (events, funnels, cohorts) to connect product behavior to acquisition/lifecycle outcomes. • Proficient in SQL and comfortable querying/joining data across sources to validate tracking, build reusable datasets, and power self-serve reporting. • Paid platforms (Google Ads, LinkedIn, Meta) and conversion tracking fundamentals. • UTM governance, pixels/tags, and analytics setup; familiarity with data integration and APIs. • Demonstrated AI proficiency; hands-on experience building with AI dev tools like Cursor. • Independent problem-solver; precise and organized. • Communicates clearly with marketers, sellers, and technical partners. • Bias to measure, simplify, and ship.

🏖️ Benefits

• Remote-first team • Hubs in Ottawa (HQ), Toronto, and Montreal • Choice to collaborate in person or work from home • Equal Opportunity Employer • Accommodation during recruitment process upon request