Digital Campaign Manager – Public Sector

October 28

Apply Now

Receive Emails with Similar Jobs

FICO

WebsiteLinkedInAll Job Openings

Finance • Artificial Intelligence • SaaS

FICO is a leading analytics and software company renowned for its FICO® Score, a tool widely used by lenders to assess credit risk. The company offers a comprehensive platform that leverages data, AI, and machine learning to power intelligent decision-making and customer engagement across various industries. FICO's solutions span fraud detection, credit scoring, and customer lifecycle management, making it vital to sectors such as finance and telecommunications. Its innovative products help businesses optimize outcomes through real-time analytics, business composability, and scenario management.

1001 - 5000 employees

Founded 1956

💸 Finance

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• Own the end-to-end execution of integrated digital campaigns to support the government relations team, from kickoff through post-campaign analysis-with a focus on timely delivery, measurable outcomes, and stakeholder alignment. • Support the development of comprehensive media plans, offering guidance on ad placements, targeting tactics, and platform recommendations. • You will be responsible for developing slides for regular quarterly business reviews and other presentations as needed. • Lead cross-functional collaboration, manage campaign execution, timelines, and ensure accountability across internal teams and external vendors. • Serve as the primary point of contact for digital agencies and media partners, overseeing contracts, creative development, ad trafficking, and performance tracking. • Provide updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails. • Communicate detailed meeting notes, briefings, and status updates. • Monitor social feeds for campaign performance, comments and engagement. • Put in creative requests with internal design teams. • Develop compelling ad and creatives in partnership with agency and internal design team keeping vendor specifications in mind. • Partner with agency, internal account teams and marketing ops team to track and reconcile ad spend, and address invoicing questions or adjustments • Track and manage campaign budgets and invoices, ensuring accurate forecasting and adherence to spend targets. • Implement robust tracking frameworks and analyze campaign performance across platforms. • Deliver actionable insights to optimize reach, engagement, and ROI. • Extend paid media strategy beyond traditional platforms to include TV, podcasts, newsletters, and industry publications. • Regularly report campaign progress and insights to leadership and cross-functional teams, driving data-informed decisions.

🎯 Requirements

• 5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals preferably in B2B SaaS or public sector. • Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS). • Proven success managing large-scale projects, budgets, and cross-functional teams. • Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines. • Hands-on experience with platform-native tools (LinkedIn Campaign Manager, Meta Ads, Google Ads, DV 360 etc.). • Skilled in ad trafficking, Google Tag Manager, and campaign measurement. • Strong analytical mindset with experience in A/B testing and performance optimization. • Excellent verbal, written, and presentation skills, with the ability to interpret results, present findings clearly, and recommend next steps. • Highly organized, detail-oriented, and accountable, self starter. • Bonus: Familiarity with tools like Looker. • Bonus: Experience buying media on TV, podcasts, Programmatic vendors.

🏖️ Benefits

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others. • The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences. • Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so. • An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.