Lifecycle Marketing Manager

October 24

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

+3 more states

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🌲 North Carolina – Remote 🍁 Vermont – Remote

💵 $95.4k - $127.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

Apply Now

Receive Emails with Similar Jobs

First American

WebsiteLinkedInAll Job Openings

Real Estate • Finance • Enterprise

First American is a historical company that has been operating since 1889, evolving into a $9 billion organization with over 20,000 employees and more than 700 offices worldwide. The company provides a range of products and services that assist homebuyers, sellers, businesses, and investors in the real estate market. With a strong focus on employee engagement and culture, First American emphasizes innovation, technology, and community involvement, driving transformation within the real estate industry.

10,000+ employees

Founded 1889

🏠 Real Estate

💸 Finance

🏢 Enterprise

📋 Description

• Own the customer journey from first touch through nurture and engagement • Design, optimize, and manage automated programs that convert leads into opportunities and grow customer value over time • Build and optimize automated nurture journeys, triggered campaigns, and engagement programs across email, SMS, and other digital channels • Own the design and evolution of lead scoring models to improve qualification accuracy • Monitor and manage deliverability, suppression rules, and compliance (CAN-SPAM, GDPR, etc.) • Continuously refine journeys through test-and-learn programs

🎯 Requirements

• 5–7 years in lifecycle, CRM, or marketing automation roles in enterprise or multi-division organizations • Expertise in Salesforce Marketing Cloud (preferred) or equivalent MAP/CRM systems • Proven ability to design scalable nurture journeys that drive conversion • Strong understanding of deliverability, compliance, and engagement best practices • Analytical and data-driven, with experience turning journey metrics into optimization actions • A collaborative marketer who thrives in a cross-functional performance marketing environment

🏖️ Benefits

• comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave • employee stock purchase plan