Paid Social Media Buyer

Job not on LinkedIn

September 21

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $60 / hour

⏱ Part Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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FitLab

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FitLab is building, acquiring & connecting the premier brands in fitness & sport lifestyle.

201 - 500 employees

💰 $35M Debt Financing on 2024-03

📋 Description

• Develop, execute, and optimize paid social media campaigns across Meta, TikTok, and other platforms to drive purchases and sales. • Develop and implement comprehensive paid social media strategies aligned with Fitlab's marketing objectives. • Manage end-to-end campaign execution, including planning, budgeting, ad creation, and performance analysis. • Manage and allocate advertising budgets, monitor budget pacing, and adjust allocations to meet KPIs. • Create strategic creative briefs and provide input on ad copy, visuals, and formats. • Oversee campaigns across Facebook, Instagram, TikTok, and emerging channels; stay updated on platform changes. • Conduct market research to identify and segment target audiences for multiple brands in the portfolio. • Regularly analyze campaign performance metrics (impressions, CTR, conversion rates, ROAS) and implement A/B tests and optimizations. • Prepare detailed reports on campaign performance and provide actionable insights and recommendations to stakeholders. • Collaborate with teams across Fitlab's portfolio of fitness and wellness brands; additional duties as assigned. • Up to 20 hours per week (part-time role).

🎯 Requirements

• 3+ years of experience in paid social media buying, preferably within the fitness, health, or wellness industries. • Proven track record of managing and optimizing campaigns with budgets of $150k/month or more. • Proficiency in social media advertising platforms, including Facebook Ads Manager, Instagram Ads, TikTok Ads, and others. • Strong analytical skills with the ability to interpret data and translate findings into actionable strategies. • Excellent communication and collaboration skills, with the ability to work effectively in a team environment. • Detail-oriented with strong organizational and multitasking abilities. • Up-to-date with the latest trends and best practices in social media advertising and digital marketing. • In-depth experience with performance creative design and the ability to brief killer creative. • Ability to sit for prolonged periods at a desk and work on a computer.

🏖️ Benefits

• Fully Remote • Up to 20 hours per week