Senior Product Manager, Social Advertising

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September 12

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Fluency - Advertising Automation Platform

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Advertising • SaaS

Fluency is a digital advertising automation platform designed to streamline advertising processes for enterprise agencies and brands. By utilizing robotic process automation and AI, Fluency enhances advertising execution while maintaining strategic control. The platform facilitates budget management, campaign optimization, and ad customization, enabling agencies to manage substantial ad spend efficiently. Fluency's tools include portfolio management, real-time error detection, and integrated reporting, positioning it as a top-rated ad tech platform.

51 - 200 employees

☁️ SaaS

📋 Description

• Lead the vision, strategy, and roadmap for social advertising features in Fluency’s platform in collaboration with the Director of Product • Conduct market research to evaluate and prioritize opportunities aligned to business goals (lower CAC, scale revenue, accelerate recognition) • Institute and manage best practices for qualitative user feedback and quantitative data analytics in product development • Drive and measure feature-level user adoption to support iterative improvement • Support development and delivery of weekly and monthly milestones aligned with quarterly product plans • Contribute to revenue modeling and define pricing strategies for product offerings • Lead adoption of new products/features through rollout plans and internal/external marketing materials • Identify and solve complex platform, systems, and infrastructure business problems and surface blockers • Partner with technical leaders to ensure alignment with product vision and collaboratively solve challenges • Regularly communicate progress, learnings, and strategic updates to senior executives • Build and maintain strong cross-functional relationships focused on quality, reliability, and scalability

🎯 Requirements

• 10+ years of product management experience, with a strong focus on platforms and systems • 5+ years of experience working with digital advertising products in social advertising environments, including platforms such as Meta, Pinterest, TikTok, LinkedIn, or Reddit • Proven track record of building and launching products at scale • Strong strategic thinking with the ability to articulate product vision and define roadmaps • Familiarity with software development processes and Agile methodologies • Familiarity with tools such as ClickUp, Figma, and Looker • Ability to understand technical requirements and collaborate effectively with engineering teams • Demonstrated success translating customer feedback into high-impact features • Experience with customer journey mapping, user personas, and empathy-building techniques (preferred) • Strong data analysis skills and a metrics-driven mindset • Familiarity with A/B testing, user analytics, and customer feedback tools • Excellent verbal and written communication skills • Comfortable navigating ambiguity, solving complex problems, and operating in a fast-paced environment • Ability to influence and build relationships across teams and executive leadership • Fluency is headquartered in Vermont; position is remote US based (applicants should be within the United States)

🏖️ Benefits

• Remote US-based role • Option to go into the office if local