Senior Product Manager – AdTech, Platform, UX

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November 12

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Fluent, Inc

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Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging our proprietary first party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010, the company is headquartered in New York City. For more information, visit www.fluentco.com.

201 - 500 employees

📋 Description

• Lead the vision, requirements and launch of the next evolution of our AdTech backend and front-end capabilities. • Create the detailed product roadmap for internal Publisher, Advertiser, and Marketplace views to manage the business. • Interview and document discovery calls with stakeholders to uncover true pain points, problems to be solved and synthesize into your roadmap. • Work with our CTO, CPO and VP of Engineering to support a step change in coding efficiency and reduction in defects by leveraging AI (Claude, Co-pilots, Cursor, Replit etc.). • Establish and run the product intake process to get stakeholders' input and alignment on their pain points. Leverage your PM principles to strategically analyze requests, look around corners to deliver what stakeholders need and not necessarily the feature asking for in a ticket. • You are expected to have an AI-first productivity approach – use AI to generate wireframes, share working prototypes using Replit, synthesize pain points before solutioning. • Define success, utilizing quantitative and qualitative data. • Empower the commercial teams by providing crisp communication on execution plans, releases and host training sessions.

🎯 Requirements

• 5+ Years of relevant Product Management Experience, with substantial experience in front end UX Design. • Experience in owning the product strategy and roadmap in the AdTech domain (publisher placements and advertiser campaign management). • Experience and willingness to take an AI first approach across all aspects of productivity (PMs & Engineering). • Ability to execute on a roadmap engaging with internal platform & front-end engineers, data engineers, data scientists, operational and commercial team stakeholders. • 2+ Year(s) of relevant digital advertising or adjacent experience. • Familiarity with performance marketing measures – CTR, CPC, CPA, ROAS, etc. • Conceptual understanding of Agentic AI, and the platform/functionality needed to support both Human and Autonomous Agent users.

🏖️ Benefits

• Competitive compensation • Ample career and professional growth opportunities • New Headquarters with an open floor plan to drive collaboration • Health, dental, and vision insurance • Pre-tax savings plans and transit/parking programs • 401K with competitive employer match • Volunteer and philanthropic activities throughout the year • Educational and social events • The amazing opportunity to work for a high-flying performance marketing company!