Digital Marketing Specialist – Paid Media

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April 8

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FoodMe Global / Dine Palace

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Marketplace • B2C

FoodMe Global / Dine Palace is an online restaurant discovery and delivery marketplace that connects diners with local restaurants across multiple Canadian cities. The platform offers searchable listings, city-based browsing, delivery options, premium paid listings, and marketing services for restaurants, plus user sign-up and contact features. It functions as a directory and consumer-facing marketplace for food establishments and delivery services.

51 - 200 employees

Founded 2012

🏪 Marketplace

👥 B2C

📋 Description

• Independently plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms to drive targeted leads and conversions. • Perform in-depth keyword research, precise audience segmentation, and competitive analysis to inform data-driven strategies. • Craft compelling ad copy and collaborate with designers to produce high-impact creatives that resonate with audiences. • Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, and SEMrush, making real-time adjustments to bids, budgets, and targeting for optimal results. • Deliver insightful weekly and monthly reports, presenting key metrics (e.g., cost per lead, ROAS) and actionable recommendations to stakeholders. • Stay ahead of digital advertising trends, platform algorithm changes, and best practices to continuously enhance campaign effectiveness. • Manage the complete digital marketing funnel, from awareness to conversion, ensuring seamless integration with SEO, content, and CRM strategies.

🎯 Requirements

• 2–4 years of hands-on experience in managing paid ads, with mandatory expertise in Google Ads and Meta platforms. • Comprehensive end-to-end knowledge of the digital marketing process, including performance marketing, funnel optimization, lead nurturing, and multi-channel integration. • Proven ability to work independently, handling full campaign life cycles from ideation to execution without supervision. • Exceptional communication skills, with the ability to articulate complex data insights clearly and professionally; must be highly presentable for client interactions and team presentations. • Proficiency in analytical tools such as Google Ads Manager, Meta Business Suite, Google Analytics, SEMrush (or equivalents). • Strong data analysis skills to spot trends, troubleshoot issues, and drive continuous improvements. • Experience serving international clients, particularly in Canada and the USA; prior work in the restaurant industry is a plus. • Basic understanding of SEO principles and CRM systems like Zoho or HubSpot to support holistic marketing efforts.

🏖️ Benefits

• Performance-based bonuses tied to campaign success and lead quality. • Opportunities to collaborate with international clients and contribute to real business growth. • Rapid career advancement in our expanding digital marketing team, with access to ongoing training and professional development.