Senior Product Marketing Manager

October 31

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Foodsmart

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Healthcare Insurance • Wellness • Marketplace

Foodsmart is a company focused on providing personalized nutrition support and affordable food care through the guidance of registered dietitians. It offers tools such as meal planning, food delivery via partnerships with Instacart, Grubhub, and Walmart, and a food marketplace that helps users save money on groceries. Foodsmart also works with health plans to offer nutrition services to its members, often at no extra cost.

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

🏪 Marketplace

📋 Description

• Own launch strategy for new products and features (e.g., pharmaceutical companion tools, SNAP/WIC integrations, clinical program enhancements). • Develop clear GTM plans that align product capabilities with payer/provider and member needs. • Collaborate with Comms, Clinical, Product, and Sales to execute launch campaigns that drive engagement and adoption. • Craft messaging frameworks that clearly communicate value to multiple audiences: health plans, providers, employers, and members. • Ensure messaging aligns with Foodsmart’s core foodcare narrative and brand voice. • Build and maintain product one-pagers, pitch decks, ROI calculators, FAQs, and competitive talking points. • Partner with Sales and BD teams to ensure consistent, on-brand messaging across RFPs, partner meetings, and proposals. • Lead win-loss analysis and translate findings into actionable insights for Product and Growth teams. • Partner with Growth and Clinical teams to drive member adoption of new features post-launch.

🎯 Requirements

• 5+ years of experience in product marketing, product strategy, or GTM roles — ideally in health tech, digital health, or payer/provider solutions. • Exceptional storyteller with experience translating complex product features into clear, differentiated value propositions. • Comfort working in a B2B2C model (e.g., payers/providers + member engagement). • Strong collaborator across Product, Sales, Clinical, and Comms functions. • Analytical mindset — able to link messaging and launch efforts to measurable outcomes (revenue, engagement, retention). • Bonus: Familiarity with healthcare policy trends (e.g., Medicaid, SNAP/WIC, value-based care), or experience supporting payer RFP cycles.

🏖️ Benefits

• Remote-First Company • Unlimited PTO • Flexible & remote location • Healthcare Coverage (Medical, Dental, Vision) • 401k, bonus, & stock options • Registered Dietitian Sessions • Wellness reimbursement