Senior Manager, Revenue Optimization

November 24

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The Motley Fool

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Finance • Media • Education

The Motley Fool is a financial services company founded in 1993 by brothers Tom and David Gardner. It aims to make the world smarter, happier, and richer by helping millions of people attain financial freedom. The Motley Fool offers premium investing solutions, free market analysis on its website Fool. com, personal finance education, podcasts, and manages the non-profit Motley Fool Foundation. The company provides guidance on stock market news, investing strategies, retirement planning, and personal finance products, striving to empower investors through refreshing, engaging, and fun financial content.

501 - 1000 employees

Founded 1993

💸 Finance

📱 Media

📚 Education

💰 $25M Private Equity Round on 2009-11

📋 Description

• Analyze data from GA, GSC, syndication platforms and other sources to identify growth opportunities and take action • Own and evolve our A/B testing roadmap, from idea to rollout to analysis • Write conversion-focused copy (CTAs, headlines, landing pages) that aligns with our editorial voice • Identify and scale high-impact revenue drivers across the site • Identify and execute on new site functionality or improvements to existing functionality that supports target KPI growth • Improve performance outcomes of content syndicated to external partners • Expand and optimize Motley Fool Money affiliate product pitches on our flagship investing site, Fool.com • Communicate key findings to stakeholders across the team

🎯 Requirements

• 5+ years of experience driving performance growth for a digital property • Strong grasp of funnel optimization strategies across multiple channels including paid media, SEO, email, and editorial platforms like Google Discover • Proven track record of implementing A/B tests that delivered measurable results • Hands-on experience with CRO tools such as VWO, Convert, or Optimizely • Fluency in Google Analytics and/or other web analytics platforms • Sharp writing instincts, especially for conversion copy – headlines, CTAs, and high-traffic landing pages • Familiarity with AI-assisted tools for content generation, audience research, or A/B testing workflows (e.g. ChatGPT) • Bonus points for: Solid working knowledge of credit cards – beyond just using them. You understand how rewards programs, balance transfers, intro APRs, and issuer policies actually work (and maybe you've even helped friends pick the right card).