Lifecycle Marketing Manager

Job not on LinkedIn

October 31

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

💵 $86.6k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Fullbay

WebsiteLinkedInAll Job Openings

SaaS • Enterprise • Transport

Fullbay is a comprehensive software solution designed specifically for diesel repair shops and other heavy-duty repair operations. The company offers a range of tools to streamline various aspects of shop management, including estimates and invoices, service order workflow, inventory management, and customer communication. Fullbay integrates with accounting systems for seamless bookkeeping and supports two-way texting between customers and shops. It also provides specialized repair software for fleet maintenance, mobile operations, and specific industries such as agricultural and emergency vehicles. With features like reporting, MOTOR integration for repairs, and secure cloud-based data, Fullbay aims to maximize shop efficiency and enhance profitability while contributing to safer roads.

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🚗 Transport

💰 Venture Round on 2019-05

📋 Description

• Own the customer lifecycle marketing strategy — design and execute automated journeys that engage, educate, and convert leads across all lifecycle stages. • Build, launch, and optimize nurture programs in Marketo that align with buyer journeys and lifecycle stages. • Partner with Demand Gen, Product Marketing, and Sales to ensure consistent messaging and smooth handoffs throughout the funnel. • Manage and optimize key conversion tools including Unbounce (landing pages), OptinMonster (pop-ups and lead capture), and our live chat platform to create a cohesive experience from first touch to purchase. • Develop and maintain segmentation and personalization strategies across email, chat, and landing pages to improve engagement and conversion. • Leverage AI-driven tools and processes to enhance personalization, optimize messaging, and accelerate testing and reporting workflows. • A/B test and continuously optimize emails, landing pages, CTAs, forms, and onsite experiences to improve conversion rates and funnel performance. • Define key metrics for engagement, conversion, and retention across channels; provide insights and recommendations based on those metrics. • Collaborate with RevOps to ensure accurate tracking, attribution, and system integrations — while focusing on strategy, content, and optimization. • Work cross-functionally with content, creative, and web teams to align campaigns with brand tone and visual identity. • Stay current on marketing automation, AI innovation, and CRO best practices, experimenting with new techniques and technologies to drive results.

🎯 Requirements

• Bachelor’s Degree in marketing, business, or related field. • 4–7+ years of experience in B2B SaaS marketing, with a focus on lifecycle, demand generation, or email marketing. • Hands-on experience using Marketo (or similar platform) to build, launch, and optimize email campaigns. • Strong understanding of funnel metrics, segmentation, and conversion optimization. • Experience with landing pages and lead capture tools (e.g., Unbounce, OptinMonster, or similar). • Demonstrated ability to analyze campaign data and identify opportunities to improve performance. • Proficiency in A/B testing and iterative campaign improvement. • Excellent written communication skills, attention to detail, and QA rigor. • Collaborative mindset and ability to work cross-functionally across marketing, sales, and operations teams.