Digital Marketing Manager

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June 12

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Fullscript

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Healthcare Insurance • Wellness • SaaS

Fullscript is a comprehensive platform that facilitates whole person care for healthcare providers. It integrates industry-leading lab testing, high-quality supplements, and a suite of tools designed to enhance patient adherence and outcomes. Fullscript offers features like personalized patient plans, evidence-based templates, patient engagement tools, and seamless wholesale ordering of supplements. The platform also integrates with top EHR systems to streamline workflows for healthcare practitioners, making it easier for them to provide effective care. With Fullscript, patients can manage their health routines more conveniently, and providers can create personalized care plans with the support of clinical evidence and insights.

201 - 500 employees

Founded 2016

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

💰 $240M Private Equity Round on 2021-11

📋 Description

• The Digital Marketing Manager at Fullscript will lead and execute high-impact digital advertising campaigns to enhance customer acquisition, retention, and engagement. • This role requires a deep understanding of programmatic technology, Display Advertising, Paid Search, and Search Engine Marketing (SEM), along with hands-on experience with Demand-Side Platforms (DSPs), Google Ads, Microsoft Ad, and other relevant tools. • You will work closely with cross-functional teams and external partners to ensure campaign success and contribute to Fullscript's growth objectives. • The ideal candidate will be a proactive, strategic thinker, capable of managing multiple digital campaigns, with a large focus on programmatic channels, and working collaboratively to optimize performance. • You will play a key role in driving Fullscript's digital advertising strategy while refining and improving processes to achieve the best possible results.

🎯 Requirements

• Solid experience in programmatic advertising and paid search campaign management, with hands-on experience using Google Ads, Microsoft Ads, DSPs, and ad-serving platforms. • Strong knowledge of the digital advertising ecosystem, both locally and globally, with an emphasis on SEM, programmatic display, and their roles in customer engagement. • Advanced proficiency in Google Sheets and Slides to analyze campaign performance and present insights clearly. • Exceptional analytical skills with the ability to work with large data sets and derive actionable insights. • Detail-oriented with a high degree of numeracy and literacy to manage complex campaigns and deliver results. • Strong communication skills, able to work cross-functionally, and build relationships with internal and external stakeholders. • Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management. • Bonus Points • Healthcare B2B and B2C experience. • Experience with A/B testing to refine campaigns and improve results. • Familiarity with performance tracking tools like Google Analytics and Looker Studio to evaluate both programmatic and paid search performance.

🏖️ Benefits

• Competitive Total Rewards offerings • RRSP matching program (within CAD) // 401(k) savings plan & matching (within US) • Customizable Health Benefits • Flexible Paid Time Off program • Discounts on Fullscript catalog of products for self, family & friends • Training allowance and company-wide learning initiatives • Work Wherever You Work Well*