Strategist – Marketing, Advertising

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5 days ago

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Funday

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B2B • Advertising • Marketing

Funday is a full-service branding and advertising agency that specializes in creating innovative and engaging campaigns for a variety of clients. The agency works with brands across diverse sectors, helping them to enhance their identity, manage campaigns, and engage effectively with their target audiences. Funday's portfolio includes notable projects for major brands like Microsoft and museum institutions, showcasing their capability in both digital and traditional marketing platforms.

51 - 200 employees

Founded 2020

🤝 B2B

📋 Description

• Partner with internal teams to run quantitative and qualitative research that uncovers meaningful insight • Monitor social listening and performance data to spot patterns, traction, and real opportunities • Synthesize research into sharp insights and write creative briefings that give teams clear direction • Dive deep into clients, categories, and competitors to understand what’s happening and why it matters • Break down competitive best practices and build benchmarks that help guide decision-making • Audit brand ecosystems across digital touchpoints and evaluate what’s working (and what’s falling flat) • Identifying where and how to connect to trends, and consumer motivations and behaviours to strengthen a client’s presence and marketing mix • Work across multidisciplinary teams to shape and implement strategy from idea to execution • Plan and execute research activities: stakeholder interviews, consumer research, competitive analyses, and more • Turn data into stories by communicating findings clearly to clients and internal teams • Provide strong strategic POVs that help clients understand their direction and potential • Co-create brand and digital strategy with the team, ensuring clarity and consistency across deliverables • Define measurement strategies that help evaluate and evolve brand and digital performance • Show clients the value of strategy through smart thinking, clear rationale, and effective storytelling • Bring thought leadership to the table across research, consumer insight, measurement, and planning

🎯 Requirements

• Minimum 3-5 years of related experience in strategy, brand planning, business analysis, qualitative research or equivalent • 2-3 Experience in an advertising agency • Experience developing and presenting proposals and presentations for clients • Ability to communicate complex subject matter, both verbally and written • Ability to turn insights into clear narratives and actionable recommendations • Experience with qualitative and ethnographic research, driving the creation and implementation of digital design personas • Experience in marketing research and sciences to establish and analyze complex studies • Comfortable collaborating with colleagues at all levels • Strong multi-tasking and flexibility skills • Curiosity, hunger to learn, and a proactive approach to problem-solving • A mix of analytical and creative thinking. Someone who can bridge data and ideas • The ability to spot what feels real, compelling, and culturally relevant • Comfort working in a fast-paced, fun, brains-on environment

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities