Senior Product Marketing Manager – Market Researcher

October 30

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Fundraise Up

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Charity • Fintech • SaaS

Fundraise Up is a digital platform that revolutionizes the way nonprofits conduct online fundraising. It offers a suite of tools designed to enhance donor engagement and boost conversion rates, including optimized campaign pages, a checkout system, and pre-built UI components. Fundraise Up supports global fundraising with multi-language capabilities and provides comprehensive security features to protect both donor data and the fundraising process. It integrates seamlessly with various platforms and uses artificial intelligence to personalize the donation experience. Its mission is to maximize donations for causes worldwide through innovative technology and strategic partnerships with nonprofits.

51 - 200 employees

🤲 Charity

💳 Fintech

☁️ SaaS

📋 Description

• Lead TAM, SAM, and SOM analysis for new geographies, verticals, and segments. • Research donation cycles, giving seasonality, and giving practices across certain verticals. • Build and validate persona-level insights (jobs to be done, motivations, challenges, frictions). • Develop executive-ready business cases that clearly show the size of the opportunity, the risks, and the requirements for entry. • Own the framework for evaluating product-market fit in new markets and verticals. • Quantify demand and assign measurable value to product gaps. • Partner with Product leadership to prioritize roadmap investments based on validated opportunity size and revenue potential. • Deliver objective, candid assessments of Fundraise Up’s readiness to compete, even when the answer is “not yet.” • Build and own the competitive intelligence program at Fundraise Up. • Track, analyze, and report on competitor features, pricing, positioning, and GTM strategies. • Create battlecards, win/loss patterns, and competitive updates for Sales, Product, and Leadership. • Partner with Sales to sharpen competitive positioning and objection handling in the field. • Act as a trusted advisor to executives on market entry and competition. • Provide assessments that are strategic, data-backed, and unflinchingly honest. • Influence company bets and roadmap priorities with clear, fact-driven insights.

🎯 Requirements

• 6–10+ years in Product Marketing, Market Research, Strategy, or related experience. • Proven success with market sizing (TAM/SAM/SOM) and product-market fit analysis. • Expertise in persona development, JTBD, donation cycle research, and competitive analysis. • Strong track record of executive-level communication and influence. • Analytical, structured, and rigorous. • Comfortable operating in a high-growth, fast-paced environment.

🏖️ Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family. • FSA Spending Account. • Remote or Hybrid work. Our teams are spread globally. • 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days. • 401(k) plan with company match. • 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D. • Paid parental leave (12/6 weeks).