Growth Lead, Advertising

Job not on LinkedIn

September 4

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G2

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B2B • SaaS • Marketplace

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

501 - 1000 employees

Founded 2012

🤝 B2B

☁️ SaaS

🏪 Marketplace

📋 Description

• Develop a global growth strategy that aligns with our GTM approach of PLG/PLS (digital-first, humans in the loop) • Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, and retention • Partner cross-functionally to connect the dots and remove roadblocks across Product, Customer Success and Sales • Direct ownership of planning, execution and outcomes for Growth campaigns, including lifecycle emails, 1:1 nurture sequences, in-app notifications and nudges • Run, measure and optimize campaigns to improve conversion, activation and upsell performance • Collaborate with Product Marketing and Product to fine-tune messaging, targeting, and delivery • Design, operationalize and maintain an end-to-end customer journey for Advertising, including upgrades to subscription products • Outline customer and business outcomes, define success metrics and PQL signals, prioritize self-serve and digital touch-points, and add human intervention strategically • Partner with RevOps to implement comprehensive tracking and measurement frameworks and ensure data accuracy • Measure full-funnel performance, use analytics to prioritize growth initiatives, and provide regular updates and recommendations to VP/GM and leadership

🎯 Requirements

• A minimum of 5 years of experience growing Advertising businesses with a focus on PLG GTM • Proven ability to analyze and derive insights from a variety of data sources to measure effectiveness and performance of GTM motions and digital campaigns • Highly effective communicator and cross-functional collaborator to drive strategic alignment and execution toward business goals • Expertise in global growth marketing and strategic go-to-market solutions across various customer segments • Authorization to work in the United States without restriction (application asks about US work authorization and sponsorship)

🏖️ Benefits

• Flexible work • Ample parental leave • Unlimited PTO • Compensation program rooted in market data, transparency, fairness, and individual performance • Career framework supporting professional growth and clarity on compensation and success • Employee Resource Groups (ERGs) and DEI/philanthropic programs (G2 Gives)